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by on January 9, 2022

Many businesses have come, flourished for a time and gone because they focused on force feeding the customer with products without a real understanding of the constantly changing needs and wants of the customer. The customer pain changes with time, sometimes because of technology, and businesses tend to ignore the changes, leading to the ultimate demise of entire industries.

A prime example is the railroad industry that did not pay attention to the arrival of the aircraft and failed to comprehend that their business was transportation, Another example is the newspaper business that failed to understand that with the coming of the web, news was much more available for reading in real time and the impatient customer no longer had to wait for the printed paper and the newspaper is now a dying breed. They failed to acknowledge that they were in the information business and not the business of selling advertisements. telegram dark web

Another entire industry area is again rapidly evolving and business owners are not comprehending the changes that are happening in the customer environment. Customers are now actively involved in the simultaneous creation of information and entertainment because of social networking. Facebook, Flickr, MySpace, Twitter and YouTube are allowing the client to become involved in the concurrent production of news and to a great extent their own entertainment and now they are no longer forced to sit and stare at the TV screen drinking in whatever garbage is being doled out to them. Now they have a say in building their own entertainment by way of the social media sites.

The heyday of the Television super company is long over and unless they begin to understand the changing customer environment, they will soon disappear into the darkness of the failed conglomerates. The day of the publishing companies is long gone and books and magazines are evolving as we shift to digital production environments. The music industry is also being forced to change the publishing methodologies and CDs, DVDs and all of the hardware that is needed to play them are soon to vanish.

Posted in: Business, Technology
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