Introduction
The custom logo design trends of 2019 are already starting to emerge, and it looks like we're in for a treat. The days of logo designs that look like clip art or simple text being used as a symbol for your brand are over. Instead, custom logos are becoming more sophisticated than ever before, incorporating techniques like gradients and transparencies into their designs—not to mention typography. But what else should you know about this growing trend? Here's everything you need to know:
There's a silver lining to the logo design trends of 2018.
There's a silver lining to the logo design trends of 2018.
Using more than one typeface in a logo
Using more than one font size in a logo
Using more than one font style in a logo
Using more than one color in a logo
More and more brands are using typography as part of their logo designs.
Logos with typography have become a popular trend among brands. Typography is an easy way to convey the personality of your brand and make it easier for customers to read, too. Here are some examples:
The Coca-Cola logo uses an old-fashioned script font that makes its name look like it was written by hand. This gives the brand an authentic feel and shows that they're committed to quality over quantity (or at least they want you think so).
Google's logo has no actual words in it at all--just two letters stacked on top of each other as if they were written down by hand on a piece of paper or chalkboard (which makes sense since Google was originally founded as BackRub). The horizontal lines above each letter give them depth; this allows them represent both sides of every question without being too literal about anything specific within those queries themselves."
Illustrative logos are making a comeback.
You may be thinking that you don't need a logo. After all, your business has been around for years without one and it's getting along just fine. But as we've discussed before, logos are an effective way to make your brand stand out from the crowd in a crowded marketplace.
Illustrative logos are more than just a picture of your product or service; they tell a story about who you are as an organization and how you want to be perceived by customers. For example, if you own an ice cream shop called "The Happy Cow", then having an illustrated cow in its logo would probably go over well with consumers who associate dairy cows with happiness (and ice cream).
But what if there was another way? What if instead of using illustrations or photos as part of their logo design process, designers were able to use something else entirely?
Geometric shapes are trending in custom logo design.
Geometric shapes are easy to recognize and remember. They're also easy to draw, scale, and manipulate.
This makes them an ideal choice for custom logo design because you can use them in different contexts without having to change your design much at all (if at all).
Custom logo design is being used to tell stories about brands and their products.
Custom logo design can be used to tell stories about brands and their products.
A custom logo design can also be used to tell the story of the company's history, for example. Some brands choose this approach, because it allows them to connect with their customers on an emotional level by showing how much effort has gone into creating something special for them.
Another popular way of using custom logos is by including elements that represent the company's mission or values in order to create an identity around them (for example, when you see a Nike swoosh).
The use of gradients and transparencies is on the rise in custom logo design.
Gradients and transparencies are also on the rise in custom logo design. These techniques can be used to create a sense of depth, movement and light--all things that make your logo stand out from the crowd.
In fact, one of our favorite emerging trends is the use of gradients as a way to add visual interest without being too busy or distracting from your company's name or tagline. A good example is this logo for TuffStuff Fitness:
Get ready for some exciting changes in custom logo design
Custom logo design Dubai is a growing industry, and it's clear that custom logos will continue to evolve. As new trends emerge in the market, they'll influence how designers approach their work.
Here are some of the emerging trends you can expect to see in custom logo design:
Conclusion
In the end, it's up to you to decide if these trends are right for your brand. But whether you're looking for something new or sticking with what works, the key is finding a logo design process that works best for you and your business.
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