Adam wilson

In today's fast-paced digital world, where every scroll and tap hold potential for engagement, WhatsApp emerges not just as a messaging app but as a dynamic platform for businesses to connect, engage, and grow. With its extensive user base and versatile features, WhatsApp has become a cornerstone of modern communication and commerce. In this blog, we'll embark on a journey to uncover the profound impact of WhatsApp ad campaign, exploring the intricacies of WhatsApp advertising, marketing, and commerce, and how businesses are leveraging its potential to reach their goals.  WhatsApp Advertising: A Personalized Approach  WhatsApp advertising represents a shift towards more personalized and interactive brand communication. Unlike traditional advertising channels, WhatsApp allows businesses to engage with their audience directly and intimately. With the introduction of WhatsApp Business, companies can create profiles, showcase their offerings, and establish a professional presence within the app.  Key Points:  WhatsApp Business Profiles: These profiles serve as a digital storefront for businesses, providing essential information such as contact details, business description, and product catalogs.  Targeted Engagement: WhatsApp enables businesses to target specific demographics based on user data and preferences, ensuring that ads resonate with their audience.  Interactive Content: With features like clickable links, buttons, and multimedia content, businesses can create engaging ad experiences that drive user interaction and conversion.  WhatsApp Marketing: Building Relationships Through Conversations  At its core, WhatsApp marketing revolves around fostering meaningful relationships with customers through personalized communication. Whether it's sending updates, offering support, or soliciting feedback, WhatsApp provides a platform for brands to engage with their audience in real-time. Moreover, with the advent of WhatsApp Business API, businesses can streamline their marketing efforts and deliver a seamless customer experience.   Key Points:   Personalized Messaging: By sending targeted messages tailored to individual preferences and behaviors, brands can create a sense of intimacy and build trust with their audience.  Customer Support: WhatsApp serves as a convenient channel for providing timely support and resolving queries, enhancing the overall customer experience.  Automation and Scalability: With automation tools and integrations, businesses can scale their marketing efforts efficiently, ensuring consistent engagement across multiple touchpoints.  WhatsApp Commerce: Redefining the Shopping Experience  WhatsApp commerce represents the convergence of messaging and e-commerce, offering users a seamless shopping experience within the app. From browsing products to making payments, users can complete the entire purchase journey without leaving WhatsApp. For businesses, WhatsApp commerce opens new avenues for sales and customer acquisition, driving growth and fostering brand loyalty.  Key Points:  Catalog Integration: Businesses can showcase their products and services through WhatsApp catalogs, allowing users to browse and purchase directly within the app.  Secure Transactions: WhatsApp's integration with payment gateways ensures secure transactions, instilling confidence among users and facilitating frictionless checkout.  Real-time Updates: From order confirmations to delivery notifications, WhatsApp keeps users informed at every step of the purchasing process, enhancing transparency and trust.  The Future of WhatsApp Ad Campaigns  Looking ahead, the future of WhatsApp ad campaigns holds immense potential for innovation and growth. As the platform continues to evolve, businesses can expect to see advancements in areas such as artificial intelligence, augmented reality, and immersive experiences. By harnessing these technologies, WhatsApp ad campaigns can deliver even more personalized and engaging experiences, driving higher engagement, conversion rates, and ultimately, business success.  In conclusion, WebMaxy WhatsApp ad campaigns represent a powerful tool for businesses to connect, engage, and grow in today's digital landscape. By leveraging the capabilities of WhatsApp advertising, marketing, and commerce, businesses can unlock new opportunities for reaching their audience, building relationships, and driving sales. As the boundaries between messaging, marketing, and commerce blur, WhatsApp stands at the forefront, reshaping the way businesses interact with their customers and driving the future of digital communication and commerce.   

WhatsApp is a versatile conversation platform subjected to its ease of use, top features like WhatsApp catalogue for boosting sales and regular updates in terms of its features, security, and privacy.     WhatsApp broadcast is a very important and dynamic feature of this most engaging social channel.       With this WhatsApp feature, businesses can communicate with their customers in a very innovative manner. More importantly, as other broadcast receivers can’t see your contact details, you don’t have to compromise on privacy as in WhatsApp groups. Stay tuned with us, if you are planning to leverage WhatsApp broadcast feature into your WhatsApp marketing and growth strategy.     In this blog, we will explore major points related to WhatsApp broadcast and how it’s useful to businesses.   How WhatsApp broadcast is different from WhatsApp group?   It enables sending messages, images, or videos to bulk contacts at once. It has many unique attributes that distinguish it from WhatsApp groups.   In WhatsApp group, discussions by users are interactive while in broadcast, messages are sent only to the predefined members. The members in the broadcast list can see your message as a private message in their chat. Any discussion that happens is visible only in the individual chat and other members of WhatsApp broadcast list can’t see it.        Looking for the right WhatsApp business solution provider?  WebMaxy can be your perfect partner  Sign Up To Know More!    As broadcast messages are sent as individualized messages, it allows personalization in mass communication. WhatsApp group feature allows you to see all the participants involved in that group. But in the case of WhatsApp broadcast, you can’t see who else received the same message.    Being a one-way communication platform, WhatsApp broadcast is an efficient tool for circulating information as an individual message. WhatsApp broadcast is undoubtedly an important feature for businesses and individuals because it connects with a large audience effectively.    WhatsApp broadcast can be a turning point in your growth strategy. Take your WhatsApp marketing game to the next level with WebMaxy Advanced sale and marketing tool.      Why should businesses use WhatsApp broadcast messaging?   WhatsApp broadcast offers an excellent delivery rate and opening rate as compared to other channels like email or SMS. Also, this platform is more comfortable for customers as they go for a personal 1-1 conversation than communicating in a group.      WhatsApp broadcast allows businesses to connect with customers across multiple channels and boost engagement. You can send product launches, special offers, delivery statuses, product updates and more by using this efficient feature.   It not only provides better customer service but also strengthens customer relationships that contribute to higher customer satisfaction. Below are the key reasons to use WhatsApp broadcast for your business:   Saves time and efforts  With broadcast messages you don’t have to type and send the same message again and again to individual chats. WhatsApp broadcast allows you to easily send the same message to several people without wearing out your wrists. Also, with a few clicks, recipients receive your message which saves valuable time that you can utilize for other marketing operations.  Reach a large audience.  This is an efficient solution for businesses as they can broadcast information to a large audience. Moreover, your marketing message reaches multiple recipients simultaneously. With such a one-to-many communication approach, you can strengthen your digital presence.  Maintains privacy  WhatsApp broadcast messages work like sending an email with recipients in the BCC. None of the recipients can see other contacts who have received the same broadcast message. So, the contact information and replies of the recipients are kept private.  Achieve higher engagement  As you are broadcasting messages on the most popular and convenient communication platform, you get higher open rates. When you broadcast messages for conveying business update, interested people start communicating with you. So, if you send message to 256 people just with a single click, there are chances that at least some of them will start communicating further.  Send messages with personalized approach  Though WhatsApp broadcast messages are sent in bulk, it maintains personalization. With these messages, each recipient feels that he/she is personally addressed. For businesses, it leads to improved engagement and better connections.  No risk of spam messages  In WhatsApp group, there is a risk of spam messages because any group member can send messages that may lead to irrelevant content or spam. However, in WhatsApp broadcast, you avoid the risk of unwanted messages, spam, or chat that is not pertinent.  Efficiently share updates or announcements  WhatsApp broadcast proves to be crucial feature for businesses as they can share timely updates or announcements related to their products, services or business. Be it the new product launch, exclusive promotions, company news, or business event, broadcast messages go a long way in delivering information on the dot to wide audience.  Enhance customer experience  As messages are sent with personalized touch, they offer superior customer experience that enhances your brand trust. By using labels for creating broadcast lists, you can send customized messages as per the customers’ preferences, interests or past purchasing behavior.  How to send WhatsApp broadcast?   Sending WhatsApp broadcasts is very simple yet effective WhatsApp marketing practice. You can go through the following steps to know how you can initiate WhatsApp broadcast on WhatsApp Business app:   1. First, open the chat window.  2. After that click on the three dots in the top-right corner.  3. Then, select ‘New broadcast’.      4. Now, select the contacts to add to the list for broadcasting a message.  5. Lastly, type the message you want to disseminate.    WhatsApp broadcast limits for WhatsApp Business App  WhatsApp Business app allows easy sharing of broadcast messages for small requirements. But when it comes to medium or large organizations, it has certain limitations that make it necessary to seek other effective solutions. Let’s explore WhatsApp broadcast limits while using WhatsApp Business app:   The recipient must have your number saved in his contact list to receive your broadcast message.    A single broadcast list can have a maximum of 256 contacts. Once you broadcast messages to this list, you need to create another list with the next 256 contacts and so on. That means, for 1000 contacts you will need 4 broadcast lists. However, managing these many lists creates nuisance for medium and large businesses.    You can’t export contacts that are saved in excel or collected from your Shopify store. You will have to add each number to WhatsApp manually as there’s no contact export functionality for WhatsApp broadcast. For large businesses, it’s a nightmare to add thousands of contacts manually.    You can’t get analytics or reports for the number of messages sent, read, opened, or replied to. So, it’s difficult to evaluate the effectiveness of the communication channel for your business.  Now you understand the ins and outs of using WhatsApp broadcast for your business. If you find that it is not sufficient for your business needs, it’s time to switch to better solution. WhatsApp has provided another feature for medium and large businesses in 2018 with the launch of WhatsApp business API.   Using WhatsApp business API for WhatsApp broadcast   For businesses aiming to reach a larger audience, WhatsApp business API works wonders. WhatsApp business API offers an effective WhatsApp marketing platform for medium and large size businesses. They can communicate with large customer base seamlessly to promote their products and services globally.  With the help of third-party integration, businesses can embrace the power of WhatsApp business API to connect with their potential customers at scale. WebMaxy is a reliable WhatsApp Business solution provider who can help you access all the WhatsApp features.     How WhatsApp business API helps elevate your business growth:   Send WhatsApp broadcast messages to several users .  Communicate with multiple customers at the same time.  Manage customer queries with shared team inbox feature .  Automate customer communication for FAQs or common queries with WhatsApp chatbot.  Seamless integration of CRM and third-party apps.  Access customer data and insights to get analytics reports.  Provide 24/7 customer support with both live agents and automation.  Implement automation of abandoned cart notifications and payment links.  Provides end-to-end encryption for secure communication.  Below table shows the comparison of WhatsApp broadcast features for WhatsApp Business and WhatsApp business API:   Feature  WhatsApp Business App  WhatsApp business API  Broadcast Limit  256 contacts  Unlimited users/day  Broadcast Analytics  No  Yes  Multi-User Access  Upto 5 devices (1 mobile + 4 desktop)  Unlimited users  Chatbot Integration  Not possible  Yes  Third Party App  Not possible  Yes  CRM Integration  Not possible  Yes  Chat Automation  To those who have saved your contact  All users  Interactive Messages  No  Yes  Coding Required  No  Depends on WhatsApp BSPs  Pricing  Free  Based on message/template sent  Verified Green Tick Badge  Not possible  Yes    Benefits of WhatsApp business API for sending WhatsApp broadcast   Undoubtedly, WhatsApp business API is an effective WhatsApp commerce tool for businesses to stay ahead of the curve. It helps overcome the limits of WhatsApp business broadcast. Check out the advantages of WhatsApp business API to broadcast WhatsApp messages:    Recipient can receive broadcast message even without saving your number  If your business has the contact number of an individual to whom you want to send message, you are good to send the broadcast message. But wait…..make sure that you have opt-in (valid consent) from them to receive messages from your brand.  Send message to unlimited number of recipients.  WhatsApp business API allows to send messages to 1000 recipients a day and the best thing is you can send multiple messages to those recipients. If your business demands to broadcast messages to more than 1000 recipients, then your WhatsApp account must be in a higher messaging tier (more details given below). There are mainly five tiers, and you can send the number of messages mentioned here in a rolling 24-hour period:  Trial Tier: You can send messages to 50 unique contacts  Tier 1: You can send messages to 1K unique contacts  Tier 2: You can send messages to 10K unique contacts  Tier 3: You can send messages to 100K unique contacts  Tier 4: You can send messages to unlimited unique contacts  Don’t worry about getting your number banned.  As your number is integrated with WhatsApp business API, you don’t need to worry about getting it banned. API provides additional authenticity, and hence messages are not easily considered as spam unless recipients heavily report it as spam.  Multiple users can login simultaneously.  WhatsApp shared inbox, a feature enabled with WhatsApp business API integration, allows many users to login using the same WhatsApp number. With this feature, it gets easy to distribute tickets, broadcasts and campaigns among many team members.  Personalize messages in bulk.  You don’t have to type personal information for each recipient as you can make use of variables to personalize messages. In WhatsApp template, a text field automatically filled with respective data is known as the variable. For example, in the simple WhatsApp template- Hi [First name] – everyone (to whom you send message) gets the greeting with their own name.  Schedule messages for better results.  You can schedule messages for specific campaigns so that you don’t miss out on the campaign date by any chance. Scheduling your message is always more reliable than saving them as drafts and remembering to send them later.  Green Tick verification.  You can get green tick verification with WhatsApp business API. While sending broadcasts to customers, it is very important to inform customers that you are a trusted brand. WhatsApp verifies your account, and your brand looks very authentic to the users.  Customer data analysis.  With this feature, you get data regarding different actions on your broadcast messages. This data can be analysed in terms of messages successfully sent, delivered, or read. You can also get details about the orders placed, and the value of orders by successfully integrating your Shopify store data. You can utilize this customer data and information to create effective campaigns.  Examples of templates for WhatsApp broadcast message    You can refer to following examples of templates to create customized WhatsApp broadcast message for your next WhatsApp marketing campaign.    1. Broadcast messages for general updates: Businesses can use this template when they share general updates such as opening a branch or launching a product  “Hello [customer name]! We have exciting news for you. Tomorrow, we are opening a brand new [shop category] in [place name]. You can visit our store to explore new collections.”  2. Broadcast messages for sales: This is a kind of promotional message which you can send to update your customers about the special deal or the offer in which they might be interested.  “Hi, there! We have a 15% discount on all types of [product name] next week. If you’d like to get early access (24 hours before the sale opens to the public) just reply ‘Yes’ to this message.”  3. Broadcast messages for customer support: Giving efficient customer support is always vital for the success of any brand. Using WhatsApp broadcast messages can be helpful to update the customers about the common issues (technical issue for processing an order) they might face.  “Hello family, we are experiencing technical issues with the payment system. You can use ‘Pay later’ or ‘Cash on delivery’ to make instant purchases. We will let you know as we fix an issue. Sorry for the inconvenience!”  Scale your business with WebMaxy’s WhatsApp broadcasting    WhatsApp broadcast is surely an excellent WhatsApp marketing strategy for both your business and customers. If you are a small business, you are good to go with WhatsApp business app for broadcasting messages. However, for medium and large size businesses, WhatsApp business API is the perfect deal.   WebMaxy is the reliable partner in your WhatsApp marketing journey to scale your business. We provide a range of WhatsApp commerce solutions that transform your business to the next level by reaching more customers. You can sign up or schedule a free demo to know more about our WhatsApp commerce services.  Not Generating Enough Revenue?  WebMaxy can be your perfect partner. Book your free demo to find out more.  Book a Demo  FAQs  What is WhatsApp broadcast?  WhatsApp broadcast is the feature which allows you to send a message to the number of contacts at once. The important thing to note here- it is not necessary that these contacts should be in a group like WhatsApp group feature.    For sending WhatsApp broadcast, at first you should create broadcast lists as per your business requirements. WhatsApp broadcast lists are the saved lists of contacts that you can repeatedly send messages to without having to select them each time.    How many contacts can be added in WhatsApp broadcast?  WhatsApp business app has a limit on the number of contacts you can send a broadcast message to, and it is up to 256 contacts in a single broadcast list. This limit is mandatory because it keeps up the quality and reliability of the service. Sending messages with the limit of 256 contacts helps in effectively delivering those messages.   For more than 256 contacts, you need multiple lists which you can create by using WhatsApp business API. It enables sending unlimited broadcasts to saved and unsaved contacts.    How to broadcast message on WhatsApp?  To broadcast message on WhatsApp, first open WhatsApp and go to the ‘Chats’ tab. After that tap on the menu that you can see as three dots on the top right corner. Now, select ‘New broadcast’ from the dropdown menu.  In the next step, you should select the contacts you want to add to your broadcast list and then hit ‘Create’. In this way, you are ready to send messages to multiple contacts, and they receive it as if they are receiving message in individual chat.    How to make broadcast list on WhatsApp?  To make a broadcast list on WhatsApp, you should follow these steps:  1.First, open WhatsApp on your mobile device.   2.Then, click on the “Chats” tab.   3.Next, select the “New broadcast” button.   4.Now, you should choose the contacts you want to add to the broadcast list.   5.Once you are done with selecting all the contacts that you wish to add, just click on the “Create” button.   6.So, here you created WhatsApp broadcast list successfully to which you can give a name.   

Beyond personal conversations, WhatsApp has now become a powerful platform for eCommerce brands. WhatsApp eCommerce is emerging as an effective platform for conducting business communications & commerce (buying & selling products or services).  As businesses are continually striving for innovative ways to connect with their customers, WhatsApp Commerce works the best.   This blog underlines how WhatsApp for eCommerce helps to supercharge your eCommerce business in 2024   WhatsApp eCommerce: Inspiring Statistics  eCommerce businesses can glance at some of the interesting statistics mentioned below. These WhatsApp related stats and facts will surely make a difference to get there!   1. According to the Mobile Economy 2022 report, smartphone adoption will rise worldwide from 75% in 2021 to 84% in 2025.  2. WhatsApp is the most popular global messaging app as of January 2023.  3. The following table shows the essential data about the WhatsApp use;  Global monthly active users  Monthly active users vs. total population  Monthly active users vs. population aged 13+  Female users vs. total population  Male users vs. total population  2 bn  25.3%  32.4%  45.8%  54.2%          4. In some countries including Indonesia, Brazil, Argentina, and Mexico the active time spent on WhatsApp is more than 20 hours per month and worldwide it is 18.6 hours.  5. The reason for users to contact on WhatsApp business:  Track delivery  Appointments and notifications  Special deals  Customer service  Other updates like cancellations or delays  54%  50%  43%  39%  23%      Now, before exploring the potential and strategies of WhatsApp eCommerce, let’s discuss some of the major challenges for eCommerce businesses.   Major challenges faced by eCommerce businesses:  Scalability: For growing your e-commerce brand, reaching a wider audience and amplifying conversions is the big challenge.  Abandoned cart: Many eCommerce brands are facing this issue because customers are not successfully checking out the store. Abandoned cart rate accounts for around 80% and eCommerce businesses are looking for ways to overcome the same.  Payment security: The security of customer’s payment information is a big concern for many e-commerce brands. Data breaches can lead to loss of customer trust and legal consequences and hence there must be payment security.  Customer acquisition and generating re-orders: Attracting new customers to your online store is difficult as they have so many options available. Generating product re-orders or getting repeat customers is also one of the major challenges these days that the eCommerce businesses are facing.  Unaccepted COD orders: Customers order online with the option of COD but they refuse to pay and even cancel their order which results in additional shipping charges.  All these challenges make it difficult for eCommerce business owners to thrive in the market. However, WhatsApp eCommerce aligned with WhatsApp automation and WhatsApp marketing tools seems to have potential in overcoming these problems.  Overview about the potential of WhatsApp eCommerce:    Talk to the customers directly: As WhatsApp is a conversational app, it allows you to chat directly with the people who are interested in shopping with you. Your customers experience a friendly conversation as if they are in your shop. Besides, you can instantly answer their questions, guide them in finding what they are looking for. All this together gives them a special feeling.  Showcasing your products: WhatsApp product catalog displays all the products in a very fantastic way. It allows you to share enticing product images along with detailed product descriptions with your customers. In this way, customers can look at what you offer in a single chat!  Understand customer preferences to learn more about them: On WhatsApp, you not only achieve selling your products but also understand customer’s preferences and what they like. This information helps you to learn more to enhance your shop.  Simple and quick shopping: WhatsApp allows users to buy instantly right there in the chat. Without any complexity, customers get their products in a simple way. It makes shopping so easy that you feel like sending a message.  Shopping made fun: Businesses can share stories, cool messages, or even exciting updates on WhatsApp. It makes your eCommerce store fun to shop and a friendly place.  eCommerce brands can use following strategies for an effective use of WhatsApp eCommerce:   1. Shopping assistance to make your customers more reliable:  When eCommerce brands are struggling to strive in this rapidly evolving competition, giving top-notch customer support is very crucial.   WhatsApp e-commerce allows you to reach your customers quickly and vice-versa. eCommerce brands can use this platform to privately resolve customer issues.   It’s a good idea to add a WhatsApp button on your website so that customers get instant help and support via WhatsApp chat.  WhatsApp business tools does a lot more for your eCommerce business  Let’s get into it to know more  Register Now!    2. Sending automated notifications to reduce the rate of abandoned cart:  This is the best and must WhatsApp eCommerce strategy for the users who fail to successfully check-out the store. There are two main reasons behind this issue. First, customers browse multiple websites or stores for the same products and leave the shopping cart as it is from the earlier site. Secondly, the distraction caused just before the purchase where they forget about every item added to the cart.  However, you can send automated notifications to the customers by sending them friendly reminders about their abandoned cart. It makes their buying journey superior and your business profitable.  You should use the best WhatsApp template to send such automated notifications.  3. Foster your customers by sharing informative content:  You can build good relationships with your customers by informing them about your products and showcasing to them your E-commerce Listings. This helps customers to make better choices which are most suited to their needs. These messages indicate that you care about your customer’s experiences with your products.  Good product information with educational content helps in building your brand personality. You can also share videos about the instructions for your product usage.   These messages also give excellent post-purchase experience, increasing the chances of customers coming back to your eCommerce store.  4. Present users with personalized experiences to make them feel special:  When a user allows you to contact them through WhatsApp, you will automatically get the data about their phone number and country (as per the country code on the phone number). You can also request a little more information by using the opt-in.  After gathering all the variables, work on personalizing the conversations with the customer-specific remarks. In practice, you can start by greeting users with their names; showcasing them your menu (use different language if you have specific data for the same). Then, you can ask them for further information.  Chatbot instantly provides a personalized experience irrespective of their entry point e.g. a landing page, website, ad, or otherwise.  5. Presenting customers with instant discounts on WhatsApp to cut down RTO on cash on delivery (COD):  Return to origin (RTO) is one of the major challenges for many eCommerce businesses. Here, around 40% of COD orders (out of 70%) come back and return to origin at the warehouse. These returned orders cause extra shipping charges leading to a loss.   To overcome this issue, you can offer an instant discount to the users on WhatsApp as soon as they choose COD as their payment option. Such discount offers may entice users to make the payment earlier rather than going for COD.  Your discount offer can be ‘you get 10% off on the product if you pay right now’. In this way, your COD orders will get converted to prepaid and you can recover losses.    6. Send promotional messages to boost sales on your eCommerce store:  WhatsApp promotional messages are a perfect strategy to multiply sales for your business. WhatsApp allows sending promotional messages along with clickable buttons which helps in starting conversion.  You can also use templates for sending these promotional messages approved by WhatsApp. A few of the examples of such templates are; New Year wishes along with promo code, discount offer, or abandoned cart message etc.  Moreover, you can also send an order confirmation message combined with an upsell message that will have your other products or services.  WebMaxy helps schedule WhatsApp messages effortlessly for your eCommerce brand.  These WhatsApp eCommerce strategies will surely give a boost to your sales. When it comes to selling on WhatsApp, eCommerce brands can unlock a myriad of options.   To Wind Up:  WhatsApp eCommerce is surely one of the most innovative ways to fuel your eCommerce business. WhatsApp statistics shed light on the availability of opportunities that eCommerce brands can look for.  WhatsApp eCommerce offers a huge potential to overcome the key challenges faced by many eCommerce brands. You just need to work on creative strategies to boost your sales multifold.     Hope this blog is helpful in deciding whether to choose WhatsApp eCommerce and WhatsApp marketing for your online business. Do let us know in the comments!  You can reach out to WebMaxy at [email protected] to know more about WhatsApp eCommerce and its features.  Can WhatsApp benefit my eCommerce business???  If you are still confused, then we are here to help you…Book your demo today to know more.  Book a Demo!    WhatsApp eCommerce FAQs  How can I use WhatsApp for eCommerce business?  You can take advantage of several features offered by WhatsApp Business app or WhatsApp business API. For your eCommerce business, WhatsApp provides features like business profiles, product catalogs to showcase your products and services, secure messaging, and secure payment integrations for complete transactions.    Why use WhatsApp for your eCommerce store?  On WhatsApp you can sell directly. It allows eCommerce businesses to share product information, product images, and prices with customers. They can also provide secure and complete transactions within the app.   Besides, direct and instant communication makes it easy for customers to resolve queries. It has potential to reach a wider audience and have personalized interactions with them. This is an all-in-one platform with which users are already familiar. Hence, eCommerce businesses can use WhatsApp for their eCommerce store.    Can WhatsApp be considered as an effective platform for promoting your e-commerce store?  WhatsApp is the best platform for customer engagement. It can reach a wider audience. It allows you to talk to your customers directly, showcase your products instantly, and makes your shopping fun.   Businesses can offer the best deals or promotions through WhatsApp to attract more customers and engage them in your eCommerce store.    What is the best WhatsApp business tool?  To make your WhatsApp marketing successful, try some WhatsApp business tools. There are many WhatsApp business tools available and some of the best ones are MoEngage, WebMaxy, Cooby, Brevo and more. 

Brands from all sizes can gain from embracing WhatsApp for marketing as it’s currently among the most popular messaging apps. The green checkmark by your WhatsApp display name is a representation of your brand’s legitimacy and trustworthiness.  This post will explain how to get a green tick on WhatsApp next to your WhatsApp display name and what benefits it might offer your company in WhatsApp Commerce.   Let’s first examine what a WhatsApp green tick certification is and determine if you require one.  What is a Green Tick on WhatsApp?    On WhatsApp, legitimate brand accounts can be easily identified by their green tick badge. It means the account is authenticated through WhatsApp and is associated with the business it represents.  Users can be sure they’re speaking with a legitimate company and not a phoney one when they see this badge. This function helps to establish the brand’s credibility and trustworthiness while also enhancing the validity of your account.   In order to protect its users from spam and fraudulent accounts, WhatsApp takes the validation and authentication of business accounts very seriously.  Let’s look at how to begin the verification procedure now that you are aware of the WhatsApp green tick badge.  Elevate Your WhatsApp Game with WebMaxy  Claim Your Green Tick Today!  Contact Us!    Advantages of verifying your WhatsApp business account and obtaining a green badge    In your official WhatsApp Business profile, the WhatsApp green tick, also known as the WhatsApp Business green badge, appears next to your business name. Following are some advantages of getting the green tick for WhatsApp Business verification:    Avoid having your WhatsApp Business account banned.  It’s possible for some individuals to report or ban your WhatsApp Business account when you broadcast communications to your clients over WhatsApp. The green checkmark for WhatsApp Business indicates that users won’t report your account as spam going forward. The reason for this is that WhatsApp has formally confirmed the legitimacy of your brand and your business.   Users are also less likely to ban your WhatsApp Business account because they recognize that the messages are coming from a reputable company when they see the green checkmark next to your company name.  Boost the credibility and dependability of your WhatsApp business account.  Brand identities maintain your clients’ loyalty. The green checkmark for WhatsApp Business verification signifies your brand’s authority. This green tick on WhatsApp gives your brand a unique status and a great reputation, as not all businesses can obtain it.  Boost the performance of your WhatsApp broadcasting efforts.  Put yourself in the position of the customer: you have just seen two WhatsApp broadcast messages, one from a company that has a green checkmark for WhatsApp Business and one from an unknown number. Which message do you think you’ll open first?  Given the previous situation, if you have the WhatsApp Business green tick, your broadcasting campaigns will produce superior results, such as higher open and read rates. The conversion rate is certain to increase as WhatsApp’s green check mark improves branding and exposure.   Consumers don’t even need to save your phone number to view your company name.  Your brand name will appear as opposed to an unknown number to potential and current clients once you receive the WhatsApp Business verification green tick. Customers will find it easier as a result of not having to store the phone number of each company in order to send a WhatsApp message, which will make buying with your brand more convenient and enhance the overall customer experience.  Steps to secure a green tick verification for your WhatsApp business account  To obtain a green badge in WhatsApp Business, it’s crucial to adhere to the following instructions:  Guidelines to be followed for the green tick WhatsApp Business verification   Access to the WhatsApp API through a recognized WhatsApp Business Solution Provider (BSP), like WebMaxy.  The display name matches the business/company name, and the verified business manager has two-factor authentication set up.  Excellent rating for your business WhatsApp account.  Meets WhatsApp’s commerce policy and doesn’t break any of its rules.  Have a well-known and trustworthy brand.  1. Has a link to a Facebook profile with 10,000 organic followers.  2. Maintains an excellent business website.  3. Holds enough media exposure, as determined by WhatsApp.  Detailed instructions for requesting the green tick for WhatsApp Business verification  Navigate to Account > WhatsApp Accounts > WhatsApp Manager under Facebook Business Manager.  Go to Phone numbers > Settings to see the Profile area.  (If your account has multiple WABA numbers, please click Settings after selecting the one you wish to apply for with a green checkmark.)  After selecting the “Submit Request” button, enter the necessary data.  It will take five to seven business days for the evaluation to be completed. Throughout this period, you can keep using your WhatsApp Business account normally. You can continue to use your WhatsApp Business account normally even if your request for a green tick is rejected.  However, your WhatsApp Business account will instantly display the green tick after the application is approved.  Tips for gaining approval to your green tick verification  Here are some pointers on how to validate your WhatsApp Business account with a green tick in addition to the above stated requirements:  Use a business email address rather than a webmail account like Outlook or Gmail.  Ads on paid media won’t be taken into consideration.  To improve your chances of receiving the WhatsApp Business green tick, publish three to five PR articles.  When applying for the WhatsApp Business green badge, you can attach up to five supporting links. Selecting articles or social media links that highlight the authority and credibility of your company is important.  How to proceed if the verification of your green tick is denied  Your WhatsApp Business account is not qualified for the green badge if your request for the verification of green tick has been rejected. Regretfully, there is no right to appeal; the decision is final.  In the mean time, you can focus on growing the number of organic Facebook Page likes, enhancing your company website, and extending your brand visibility across news and media throughout the 30-day period that elapses before you can reapply.  You can then give it another go in the hopes that this time, maybe, you’ll succeed!   Note: However, with the growing online presence this time around, there is a high probability that the application will be approved.  Get WhatsApp green tick verification for free on WebMaxy  WebMaxy provides free application support to its clients, in contrast to several WhatsApp BSPs that charge up to $50 for obtaining the WhatsApp verified tick verification.  You can expect free onboarding help, which includes application for the green tick WhatsApp Business verification, when you enroll in one of our yearly programs. We have a 100% success rate in verifying our client business profiles for the green tick. Our committed staff will walk you through the application process and provide recommendations based on your business needs.  Let us Transform Your WhatsApp Identity!  Join the Elite Circle of Green Tick Brands  Book an Appointment!    FAQs   What is WhatsApp green tick verification?  The WhatsApp green tick is a verification badge that appears next to a business name in WhatsApp to indicate that it is an official account that has gone through additional verification. The green tick is a tool that helps users find the real accounts of brands and businesses using WhatsApp. It also gives the business a stamp of approval in terms of authenticity and reputation, which makes it easier for customers to engage and convert.    How long does it take to get verified on WhatsApp?  WhatsApp typically takes one to two business days to process verification requests, but it may take up to a week in some cases. If additional or modified materials are required, it may take longer.    Is there a fee for WhatsApp green tick verification?  No, there is no fee to apply for the green tick badge on your WhatsApp profile. Nevertheless, in order to receive the green tick, you have to fulfil a few standards, such as being active on the platform, being notable and authentic.    How much does the green tick on WhatsApp cost?  WhatsApp does not charge a fee to apply for the Green Tick badge on your profile. However, some businesses may charge a fee to apply to WhatsApp on your behalf. For example, WebMaxy offers its customers free guidance.    How much does the green tick on WhatsApp cost?  Free of cost.    Why should I apply for green tick with WebMaxy WhatsApp commerce?  WebMaxy offers Free Approval of The Green Tick on your WhatsApp Business Profile. It is a verification badge that indicates a business is authentic and legitimate. It can help you establish trust between your customers and make your business stand out from competitors. It also helps users distinguish between official business accounts and potential impersonators.    WebMaxy is the leading WhatsApp Business Solution Provider (BSP) that specilises in services and products which help clients oversee customer interaction with their business. This eventually results in revenue growth and overall customer satisfaction.  What are the non-eligibility criteria for a green tick on WhatsApp?  According to WebMaxy, businesses that deal with the following products or services are not eligible for WhatsApp Green Tick Verification:  – Drugs  – Tobacco products  – Gambling businesses  – Alcohol brands  – Weapons and ammunition businesses  – Live animals  – Adult products or services  – Medical and healthcare products  – Dating services  – Cryptocurrencies  – Multi-level marketing and get-rich-quick schemes  – Misleading or fraudulent products or services       

Like they say – the first impression is the last impression. In the same way an introductory message on WhatsApp or any other medium plays a very important role in elevating customer experience. While promoting your business on WhatsApp, you need to prioritize several things over the others. WhatsApp Business greeting message is one of the important aspects to consider here.       When greeting messages are consciously created and designed, it helps boost customer engagement in a very effective way. WhatsApp Business introduction message is the first interaction of your customers with your business. Brands can establish good customer relationships and build trust with your valued customers by sending the perfect introduction message on WhatsApp.      For businesses, it is crucial to present an absolute first impression to their customers to successfully implement their WhatsApp commerce strategy. Welcome message on WhatsApp is one of the best ways for effective communication. Such communication with a customer plays an important role in your business growth.   In this blog, we will learn about WhatsApp messages, why it is important, various WhatsApp Marketing Tools to enhance your messaging strategy, and best examples of WhatsApp greeting messages.    What is WhatsApp business greeting message?  WhatsApp Business greeting message is the first message that customers receive from the brand after they interact with your business. This welcome message helps brand establish a positive first impression with users.   This greeting message is a great opportunity for business to engage with their customers and decide upon further interactions.     WhatsApp Business greeting messages effectively enhance your customer engagement. These welcome messages should be customer friendly, professional, and helpful to assist customers.    Remember that WhatsApp Business greeting messages can be used only for the WhatsApp Business app or the WhatsApp Business API.   Want to make your brand’s first impression on WhatsApp top-notch?  Check out WhatsApp business greeting messages to get started!  Sign Up!    Why greeting messages for WhatsApp Business important?   WhatsApp greeting messages are helpful to businesses in many ways. If you use right welcome message at the right time, then you can achieve the following benefits:    Improve customer engagement: WhatsApp business welcome message offers a great way to engage with customers in a personalized way. By providing useful information and a way to effectively interact, it helps enhance customer experience. It is also helpful for businesses in building stronger relationships with their customers and improving customer satisfaction.  Reduces your response time: A greeting message provides the first impression of your business to the customer. With such messages, customers receive an immediate response, even if you are offline. It helps set expectations about your response to them and hence reduces the response time.  Enhances customer satisfaction: It provides useful information to the customers about the business. Getting to know about the contact information, business hours, and product or service offerings can help customers with further inquiries. They get the information quickly and easily, which leads to improved customer satisfaction and enhanced experience with the business.  Guides customers towards the right information: When WhatsApp welcome messages are created with real expectations, it gives correct information to the users about their doubts. It guides them in the right way, and they don’t get confused.  Increases business efficiency: Automated WhatsApp greeting messages save time and resources for businesses. It can handle common customer inquiries and provide self-service options for common customer requests. This saves valuable time for staff that can be utilized to focus on more complex customer issues. Hence, it ultimately leads to improved overall productivity.  Interacts outside business hours: These messages are automated and hence they work even outside business hours. Customers feel valued after a quick response, and they don’t have to wait for their basic query.  Brand awareness via messaging: WhatsApp greeting messages when customized to include the business’s branding leads to brand awareness. It offers consistent brand experience for customers across WhatsApp and also nurtures brand loyalty.  Gather valuable leads: These greeting messages can help businesses offer improved customer service, enhance customer engagement, and boosts efficiency. This gives a great customer experience and satisfaction and thereby gathers valuable leads to increase sales and revenue.    ➤ Key points for creating effective WhatsApp Business greeting message  There are several tips to craft an introductory WhatsApp message. You must consider the following best practices while creating an effective welcome message for WhatsApp.   1. Be specific towards customer expectations: When you send a greeting message to customers, try to be specific towards customer expectations. Customers feel better and valued when you set clear timelines about the certain time to respond to their doubts. Let’s look at these two examples;  A. Hi there, thanks for reaching out! We’re currently unavailable but will get back to you as soon as possible.  B. Hi there, thanks for reaching out! We’re currently unavailable but will get back to you within 24 hours.  In the first example, the time to respond is not specified and hence it looks vague whereas in the second example, a specific time is mentioned which gives opportunity to overdeliver.  2. Be transparent about giving reasons: It is important to be honest and transparent about delayed response time. Though nobody likes a slow response time, don’t give lame excuses to your users for the same. If it’s not possible to revert to the same day, simply say that you are busy.  3. Emphasize on a friendly tone: Messages with a friendly and humanized tone makes your customers happy. Automated messages should not necessarily contain a formal tone. You should keep it professional alway sound as human.  4. Personalize the message: Try using customer name in the welcome message. A message with their own name makes them feel more special. It makes their connection with your brand stronger.  5. Acknowledge customer inquiry: Let your customers know that you have understood their concern. Craft a greeting message that mentions you will get back to them with the detailed information about their query.  6. Highlight business hours: Informing customers about your operating hours makes it easy for them to know the time of response.  7. Inform about self-help resources: If it is taking time for you to resolve some query, it is better to provide your customers with knowledge base articles or FAQs so that they get some help meanwhile  8. Introduce a respective team member: You can inform your customers about the team member who will be taking care of their concerns. It helps build a rapport with your brand.  Types and examples of WhatsApp business greeting messages  Below are some of the most popular examples of WhatsApp Business greeting messages. You may need to adjust these messages a little bit according to your business requirements and goals.  Make a great first impression with these innovative ideas of WhatsApp introduction messages. Let’s get started:  Sr.No  Type of WhatsApp Business Greeting Message  Example of WhatsApp Business Greeting Message  1  General WhatsApp Business Greeting Messages  Hi! Welcome to [your business]. We will get back to you as soon as possible. Meanwhile, you can explore our vast portfolio of [products/services]  2  WhatsApp Greeting Message for New Customers  Hello [customer name], thank you for choosing us! We’re thrilled to have you as a new member of our family and look forward to serving you.  3  Greeting Messages for Festivals and Special Events  Hey [Customer Name], Happy Diwali from our team! May your celebrations be filled with light and joy.  4  Customer Support Greeting Messages  Hello [customer name], we’re sorry to hear you’re having trouble. Let’s work together to resolve the issue as soon as possible  5  Away Welcome Messages  Hello [customer name], we’re sorry we missed your message. We’ll get back to you as quickly as we’re available  6  Collect More Information Welcome Message  Hi there, we’re committed to providing you with the best possible service. Would you mind taking a quick survey to help us understand your needs better?  7  Order Confirmation Welcome Message  Hello [customer name], your order has been confirmed! We’ll be processing it shortly and will update you on its status. If you have any questions, please contact us.  8  WhatsApp Message for Lead Collection  Hi there, thanks for connecting with us on WhatsApp! Would you like to receive updates and offers from us? Please reply with your email address  9  Messages for Quick Replies and Answer FAQs  Hello [customer name], we’re here to help you with any questions you may have. To learn more about our products and services, please reply with “products”    ➤ General WhatsApp Business Greeting Messages    These messages generally contain an introduction to your business. It can include brief info about the products and services that your business offers. Make sure to include a friendly tone with a clear brand message.   Examples:  1. “Thanks for reaching out to us on WhatsApp! We’re here to provide you with the best possible customer experience. Feel free to ask us anything.”  2. “Hi! Welcome to [your business]. We will get back to you as soon as possible. Meanwhile, you can check out our vast portfolio of [products/services]”  3. “Hi [Customer name], welcome to [your business]. We have a special 15% discount on all plans for our new customers. Would you like to get yours now?  ➤ WhatsApp Greeting Message for New Customers    Give a warm welcome to your new customers and greet them with the perfect WhatsApp business greeting message. Don’t forget to add a personalized touch to make your customers feel valued.     Examples:  1. “Hello [customer name], thank you for choosing us! We’re thrilled to have you as a new member of our family and look forward to serving you.”  2. “Welcome to [company name], [customer name]! We’re excited to have you on board and can’t wait to show you what we can do.”  3. “Greetings [customer name], we’re so glad you’re here! We’re committed to providing you with the best possible service and look forward to building a great relationship with you.”  ➤ Greeting Messages on WhatsApp for Festivals and Special Events    During holidays, festivals or special events you can simply give a festive touch to your conversations and add it in your WhatsApp welcome message. Try to keep these messages specific to the event and make sure they reflect the spirit of the occasion.   Examples:  1. “Hey [Customer Name], Happy Diwali from our team! May your celebrations be filled with light and joy.”  2.“Hey [Customer Name], Merry Christmas! May the warmth of a thousand Christmas lights warm your heart, and may you have a Christmas that is full of joy and happiness.”  3.“Wishing you a blessed Eid al-Fitr! May this day bring you peace, joy, and happiness.”  ➤ Customer support greeting messages    These messages are useful to welcome customers who need support or assistance with your business. They should be empathetic, reassuring, and provide clear instructions on how to proceed.     Examples:  1. “Hello [customer name], we’re sorry to hear you’re having trouble. Let’s work together to resolve the issue as quickly as possible.”  2. “Hi [customer name], how can we help you today? We’re here to assist with any questions or concerns you may have.”  3. “Greetings of the day [customer name], we’re committed to resolving this issue and making things right for you. Let us know how we can help.  ➤ Away Welcome Messages    Away messages to greet your customers on WhatsApp is another important type of WhatsApp introduction message. When you are not available for the moment of a customer reaching you, use this message to inform them about the same. Be clear and specific while giving the reasons. You can also mention the alternate ways to get in touch.    Examples:  1. “Hello [customer name], we’re sorry we missed your message. We’ll get back to you as soon as we’re available.”  2. “Hi there, thanks for reaching out! We’re currently away from our desk but will get back to you as soon as possible.”  3. “Hi there, we’re currently unavailable but don’t worry, we’ll get back to you as soon as we can. In the meantime, feel free to check out our FAQ section for answers to common questions.”  ➤ Collect More Information Welcome Message    Businesses can use these messages to collect information from users. The information is mainly about their preferences, review or feedback about service or product. Craft a message with a very friendly tone and be precise in what you expect from your users.    Examples:   1. “Hello [customer name], your order has been confirmed! We’ll be processing it shortly and will update you on its status. If you have any questions, please contact us.”  2. “Hi there, your order has been placed successfully! We’re excited to fulfil it and will keep you updated on its status. In the meantime, feel free to reach out to us if you have any questions.”  3. “Hi there, thank you for your order! We’re excited to let you know that your [product/service] is on its way. You should receive it by [date]. Here’s your tracking number: [number].”  ➤ WhatsApp Message for Lead Collection    Such messages help to collect leads or potential customer information. You can obtain email addresses or phone numbers from your valuable customers. Make sure to craft a clear and concise message that provides a clear call to action.     Examples:  1. “Hello [customer name], we’re always looking to connect with new customers. Please reply with your phone number so we can send you our recent offers and updates.”  2. “Hi [customer name], thanks for connecting with us on WhatsApp! Would you like to receive updates and offers from us? Please reply with your email address.”  3. “Thanks for reaching out to us on WhatsApp! Would you like to stay up-to-date with our products and services? Please reply with your email address and we’ll add you to our mailing list.”  ➤ Quick Replies Messages to Answer FAQs    By using these messages, you can provide quick responses to FAQs. These welcome messages should be easy to understand and must cover the most common topics.    Examples:  1. “Hello [customer name], we’re here to assist you with any questions you may have. To learn more about our products and services, please reply with ‘products’.”  2. “Hi there, we’re committed to providing you with quick and efficient service on WhatsApp! To learn more about our pricing and plans, please reply with ‘pricing’.”  3. “Hi there, thanks for connecting with us on WhatsApp! To check the status of your order, please reply with ‘order status’.”  To Summarize: WhatsApp Business greeting messages  WhatsApp Business greeting messages can help businesses grow when employing a WhatsApp Commerce strategy. Leveraging the perfect WhatsApp Business welcome message can help onboard new customers, build stronger customer relationships, enhance sales revenue, and accelerate business growth.   To stay ahead in this highly competitive world, businesses must have innovative and effective communication strategies. An absolute WhatsApp business greeting message is the first step to start an effective communication with your customers.  Embrace the power of WhatsApp commerce with WebMaxy to accomplish ultimate business growth. We help you achieve top notch customer satisfaction, brand loyalty, and enhanced business performance.  WebMaxy offers advanced sales and marketing tools to promote businesses on WhatsApp. You can schedule a free demo to know more about our services.   WebMaxy can be your perfect WhatsApp commerce partner!  Schedule a free demo today to know more.  Get in Touch!    FAQs  What is WhatsApp business greeting message?  WhatsApp Business greeting message is a message sent for the first time when a customer starts contacting your business. This welcome message is an opportunity for you to make a positive first impression with users.  What is the best greeting message for WhatsApp business?  You can craft the best WhatsApp greeting message by considering all the best practices. The strategies or best practices to create the best WhatsApp greeting message includes:     1.Set clear expectations   2.Add a human touch   3.Be transparent   4.Personalize the message   5.Acknowledge their inquiry   6.Highlight your business hours   7.Introduce your team or representative   8.Show appreciation   9.Provide self-help resources   10.Keep it concise        How to send a formal message on WhatsApp?  Check out the following steps to send a formal message on WhatsApp:    1. Open the WhatsApp application on your Android or iPhone device.   2. Choose the contact from your chat list for sending a message.    3. If it is a new contact, you can tap the new chat icon and look for their name or number.   4. Compose your message that includes a formal greeting. Introduce yourself if required and then state the purpose of the message while maintaining a professional tone.   5. You can use the attachment icon to send any documents.   6. Proofread the message for any spelling or grammar errors.   7. Now, press the send button to send your message.     To keep it formal, maintain a professional, clear, and concise tone of your message.       How to reply to welcome message on WhatsApp group?  A reply to welcome message on WhatsApp group is a simple and friendly way to start building connections with your customers. The message to reply can be;    “Thank you all for the warm welcome! I’m excited to be a part of this group and am looking forward to getting to know each of you better.”   This reply conveys appreciation for the welcome and communicates your interest in being a member of the group.       How to craft effective WhatsApp business greeting messages?  An effective WhatsApp Business Greeting message helps to build a strong relationship with your customers. Such a welcome message sets the tone for a positive customer experience.  You should consider all the following tips and best practices to craft an effective WhatsApp Business greeting message.    Set clear and specific expectations, add a human touch with a friendly tone, be transparent about timelines, personalize message by including names, acknowledge user inquiry, convey your business hours, introduce your team or representative, show appreciation, provide self-help resources like FAQs, and keep the message concise.