Marketing technology (MarTech) tools are like Swiss Army knives for businesses – they offer a vast array of functionalities to streamline operations, reach target audiences, and ultimately drive growth. However, with the ever-expanding MarTech landscape, businesses can easily find themselves drowning in a sea of underutilized or redundant tools. This is where MarTech stack optimization comes in. Here are 5 effective ways to turn your MarTech stack into a well-oiled marketing machine: 1. Co...