Contextual advertising: do companies need it?

Promoting business online is not an easy task. Various methods are used for this. And one of them is contextual advertising. Moreover, the approach is quite effective.

Contextual advertising: what is this phenomenon

Contextus in translation from Latin means "connection" or "connection". And contextual ads are ads that are shown to the user on the network depending on his behavior, or rather, requests. In fact, it is related to requests, which is why it has such a name.

Usually, advertising offers appear on various partner resources or in the search results list - they are a few positions above and below with the "Ad" marker. It is built on keywords and specific user requests, and therefore corresponds to the interests of the user and is designed for a certain target audience - it offers only relevant content. The purpose of this type of online advertising is to increase the number of visitors to the site. If you are interested in people search engines, follow the link to find out more.

Relevance, informativeness, uniqueness, usefulness and attractiveness are the characteristics that will lead to the desired result.

Places for accommodation

There are several services in the world that allow you to place contextual advertising. Here are the most popular: Google AdWords (USA and Kazakhstan),  Baidu (China and Eastern countries), Bing (USA and Europe).

What is the result of contextual advertising?

This type of advertising leads to planned targeted actions:

• promotion of the resource;
• attracting users to the site;
• increasing product or brand recognition;
• sales growth;
• subscriptions or registrations, etc.

Types of contextual advertising

1. Search for ova . It is shown simply in the search output: these are the 3-4 first and last indicators in the list (everything else is a natural output). It is distinguished by the efficiency of issuing: the user entered a query in the search, and the system immediately issued a link to the resources in response.
2. Thematic . It is shown on partner resources of search engines - applications or sites. It is characterized by long-term nature: the announcement sometimes appears after a rather long time after searching for information. To learn more about arrest facts, follow the link.

Advantages of contextual advertising

A number of benefits are inherent in this type of online advertising:

• showing to the target audience leads to high performance: advertising hits only the target;
• convenient setting of advertising on the Internet and the ability to see results (personal accounts are used);
• does not cause irritation to the user, because he himself sets the tone;
• payment is made only for customer conversions via the link;
• enhanced traffic source.

What does the cost depend on?

If we talk about the cost of contextual advertising, its price depends on several factors. These are niche relevance (high competition leads to high advertising costs) and accuracy of settings (the more effectively selected advertising parameters are, the more effective it is and the lower the cost of a click). But in general, the advertiser pays for a click - a user's transition to his site via a link.