Blogs
on December 29, 2023
After filtering out the keyword analysis, today we talk about how to reasonably layout keywords.
Keywords can be divided into three categories: core keywords, secondary keywords, long-tail keywords. We have mentioned these categories before, I don't know if you still remember. By allocating keywords reasonably to different web pages, you can maximize traffic.
Keywords should be set on the home page of your website, with the number controlled between 5-8.ordpress services page Keywords are separated by English commas and placed in the Keywords tag.
Secondary keywords should be set in the section pages of the website, in each column. The principle of choosing secondary keywords is that they are highly relevant to the content of the columns and have a search volume of 1000 or less. For fixed columns on business sites, you cannot match keywords such as About Us, Company Profile, etc.
Long tail keywords can be used to research article pages. What are long tail keywords? Long tail keywords are keywords with lower search volume but higher precision and less competition. An article we can only optimize and design a long-tail keyword, but can increase the number of long-tail keywords to improve the company's website data traffic through their own continuous development. This is what they usually people call the long tail theory.
After the keyword setup, we need to explain the title and description setup for the homepage and column pages. This is called TDK setting where T stands for title, D for description and K for keyword.
First, let's see how to write the title of the home page. In order to combat cheating on page titles, Baidu introduced the BREEZE algorithm in 2017 and released the Baidu Page Title Specification in 2018 to crack down on repetitive keyword stacking in titles. Since search engines are cracking down on these behaviors, we should avoid these minefields and set up our titles in a regulated way for better search engine inclusion. So how do you write a title? A reasonable format is "brand word - modifier + core word ", where the modifier is no more than three, the brand word should appear in front. The complete format is"brand word - modifier + core word ", with no limit on the order of modifiers. The core words here are the core keywords. Finally, you need to check whether the core word is too broad and whether the modifier plus the core word is searchable. In Baidu search results, the title can display up to 30 Chinese characters.
Next, let's discuss the description writing requirements. The description word count is around 70 words, starting with the brand word and appearing at least 5 or more times for the core word. Don't worry about repetition and stacking, but make sure it reads smoothly.Description tags can use all symbols. If the description tag is not set or the content does not make sense and has too few words, search engines will automatically call the first paragraph of the page text as the description. Therefore, we would like to remind you to write the required description.
After setting the title and description of the home page, let's talk about how to set the TD in the column page.
The title tag of the column page to carry out the work of writing ask yourself not to be limited by the wind algorithm and title design specifications. The format is "column function name - secondary market keywords - secondary through keywords - secondary keywords - brand words".
Column page description tag for writing work requirements for about 70 words, to column brand name as the beginning, and contains 3 secondary market keywords and the main content of the column summary.
The above is the introduction of the home page and column page TDK settings. If there is something you do not understand, you can leave a question in the comment section. Finally, emphasize the important point:TDK settings for all pages of the site can not be repeated. Tomorrow we will share the content of structural optimization.
精選文章:
How to think about SEO optimization from an operational point of view?
Search engine optimization website construction practice method, you learn?
SEO practical methods of website for structural design optimization, do you know 404 and 301?