According to marketing statistics, most YouTube videos do not attract views and sometimes remain completely invisible.
For example, a survey conducted by the Pew Research Center indicates that only the 10% of the most popular videos on YouTube attract 79% of all views on the platform:
This figure shows us that very few YouTube videos manage to gain traction. The rest are in a situation of almost invisibility.
If you are currently facing this problem or simply want to improve your performance, it is important to adopt good practices buy youtube channel comments.
Here is an article in which you will find the 20 best tips to increase the visibility of your channel on YouTube, in order to increase the number of views of your videos.
Indeed, there are several tricks that you must follow to get many more views on YouTube. These tactics can be classified into three main categories, namely
Tips before editing,
Tips when uploading the video,
Tips for promoting your videos.
Top Tips to Adopt Before Editing Your YouTube Videos
1. Get users to tap or click on your video
Before thinking about making a video , it is important to think about a specific topic and its SEO angle.
When users perform a search on YouTube or Google, they usually ask the search engine questions.
"How do I become a web writer?"
"How to start a business from scratch?"
"What laptop should I buy?"
Your role, as a Youtuber, is therefore to evaluate the most relevant and common questions that people ask in the corresponding field, to answer them in the best possible way.
You can use tools like Google Trends or keywordtool.io to find trending ideas or use YouTube idea autosuggestion.
Next, you'll want to check the results of previous queries related to your topic to determine if enough people are interested in that type of content.
You can enter “How to start a business from scratch”. Among the results that appear, there are several videos with thousands or even millions of views or more that answer exactly that question.
This is an indicator that there is a good volume of searches on this topic. So, to make a video, you have to study the demands, the expectations of Internet users, so that the video is seen even after months, and avoid focusing only on the instantaneous.
2- Use YouTube cards to keep users on your channel.
When playing the videos, you have the ability to display various overlays also called YouTube cards. These are usually links, a call-to-action button, a clickable image, or a title.
For example, when you publish videos, you have the ability to create a YouTube card that displays links that help your audience go directly to the associated web page. The same goes for all the playlists associated with that video.
Check out this guide from Google for more information on how to use cards.
3- Add value to your video content
To get many views on YouTube, the content you offer must arouse curiosity, that is, be interesting for the viewer. The added value takes more into account the quality of the content.
When you offer quality content on your channel, viewers will tend to learn more about you and watch more of your videos because you have captured their attention.
It should be educational, entertaining, interesting, meet the expectations of the viewers. You can also make viral videos that generate positive or negative emotions, that make people smile, that shock them, that create a debate, that arouse curiosity, that make the news bounce.
When the ideas developed in your video are unique, original, it attracts more users to follow your channel. When you offer quality content on your channel, people will tend to want to know more about you and watch more of your videos, because you will have captured their attention.
4- Stay true to your commitments throughout your video
YouTube has tools to measure the exact size and content of your video. Therefore, it is important that you stay honest with your original ideology throughout the editing process to gain greater visibility.
In other words, address only specific ideas that relate to your title and also meet the visitor's expectations.
Engagement also includes the amount of time a viewer spends watching your video.
If the majority of users spend the average amount of time on your video, YouTube will not hesitate to show it in the first results of their searches. This will give you an excellent engagement score
5- Generate comments on your post
When viewers leave comments on your video, it makes YouTube more interested in it, see if it is relevant and accurate
Take two things into account:
The percentage of viewers who watch your video and leave a comment,
The number and content of comments.
Therefore, it is advantageous to invite and encourage users to post comments, instructions, appreciations, to increase the visibility of your audience.
Top Tips for Uploading Your Videos to YouTube
6- Create an attractive channel
Creating a YouTube channel is very important when you plan to upload your videos. Having a channel allows you to have a public presence on YouTube
You can use a computer or the mobile site to create a YouTube channel. Also consider adding an icon to your channel.
How can I create a personal channel?
First of all, you need to have a google account
Sign in to YouTube from your computer or mobile phone.
Try uploading a video, if you don't have a channel yet. You will be prompted to create one.
Check the data used in your Google account (the name and photo used) and confirm the creation of your channel.
7- Name your file correctly
The file name allows YouTube algorithms to find it quickly when a user makes their request, it represents the topic addressed, the objectives to be achieved in the video. Therefore, it is essential to check if you have changed the name of your video before putting it online and make sure it includes the keywords used in your competitors'.
If your file is edited as “mov_003_2020.mp4”, you are missing a huge opportunity to tell YouTube what your production is about. Your file name should accurately describe the query you are addressing on YouTube. For example, the video in this article could be titled “how to get more views on YouTube.mp4.”
8- Ask for feedback (like/dislike) from users
Finally, we have the famous Tumb up and Tumb down or like button on YouTube, to indicate that you like or don't like a video.
When you edit your video, you can ask people to click the little blue thumb at the bottom of the video, to give it a like.
You can do this by asking directly, or through annotations, as with comments. It is very important to integrate this technique when making your videos.
9- Let them find you on YouTube
One of the best ways to get views on YouTube is to make sure that users and YouTube find you. Users will only click on a video that appears in their search results
If you want users to be able to locate you, to see your publications, your productions, you have to personalize the titles and descriptions so that they appear in searches.
To facilitate the visibility of your video, you should do research on the topic you have covered, and check how the most popular videos of your query appear, to integrate some of your keywords into the title of your production. Also take example from your description sheet. This method allows Google to get an idea of your video.
You should also choose an icon that represents your channel, and that can attract the attention of users, because it improves your image on YouTube
10- Make playlists of your videos
Playlists consist of putting together a list of videos that deal with the same ideas and playing them in continuity, that is, one after another. The peculiarity here is that the playback of the videos is automatic. Once the current video is finished, the user does not have to click on the next one.
Creating a playlist allows you to obtain or increase the number of views of each video without the visitor having to leave the player. If the user does not like the content he is watching, he can change that video for his own perhaps, because it is in that playlist.
