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Here we go again with a plethora of real-world UX design examples; this time we're going to look at e-commerce UX. The tubik agency specializes in designing product pages, and we have collected some of their web design examples here. Various approaches to design, creative graphics, interactive pages, fluid motion, and expert use of photo and video content to engage and impress buyers are showcased below. Have fun and be inspired!
ottawa web design company, then people from all over the world will be able to purchase from you or else your sales will be limited to local people only. Hence, this is why you should hire MavericksMedia to develop your website.
Creating a Product Page Mastery
Allow me to begin by providing a brief overview of product pages and how they function. A product page is a section of an online store's website that gives buyers all the information they need about a specific item, lets them see available customization options, and lets them buy the item quickly if they prefer. Because a product page is often the first point of contact between a buyer and a brand, its design, usability, and navigation are critical to increasing sales.
All the (often enormous and complicated) work done to attract the customer to the website and this specific product might be for naught if the product page is poorly designed, as we discussed in our basic web pages guide. Therefore, prioritise usability, clarity, readability, and easy navigation in addition to the appealing product presentation.
Webpage for Neon Signs
Here you can find the product page of the online store that sells neon signs, perfect for making unique places and businesses stand out. A sleek animation against a black backdrop adds to the ominous vibe of the abstract graphics and big product name, and the site's clean design and easy navigation make it easy for customers to find what they need.
Website for a Cosmetics Brand
This cosmetics and skincare product page is an element of an e-commerce website's design. Set the mood and educate the visitor about the brand's benefits with the help of a natural color palette, stunning theme photos and videos, and elegantly styled typography. Product pages use the split-screen layout, clearly separating an image of the product from the information zone, and the interaction with a catalog of goods is built on a horizontal scroll.
An Online Resource for 3D Minecraft Models
BlockStock is a great place to find high-quality, affordable Minecraft models and assets. Take a look at their clean and simple product page. Following best practices, the page is clean and well-organized, featuring a large, eye-catching product image that draws the reader in, model options that can be easily seen, clear pricing information and a call-to-action button, information about file formats, and search terms to help narrow the results if the buyer isn't satisfied.
A Website for Musical Instruments
Take a look at this website for a company that makes all sorts of musical instruments. Bold typography, a deep dark backdrop, and a well-balanced layout create an informative, atmospheric, and appealing product page, which features stunning and sophisticated 3D graphics for product images.
Designer Label of Women's Clothing
A fashion brand's online sales are facilitated by this clean and minimalist e-commerce platform, which aims to enable customers to purchase complete outfits rather than just individual items. Beautiful and consistent photo content showcasing the items and sharing the overall style of the brand is the focus of the design, which is based on a minimalist and airy layout.
Online Pet Store
Adorable and captivating product pages like these one for the pet store's online storefront use video demos to show customers how the products function in real life and to create the necessary emotional connection.
Website for the Tea Brand
A more in-depth examination of the Bennett Tea brand's online storefront product page interaction is presented here. Various products in different packaging colors are effectively highlighted by the layout's use of bright and bold color combinations for the backgrounds. The designer opted for a split-screen layout, intricate geometry, fluid animation, and unique typography for this web design. A kind of asymmetric grid is formed by the boxes that contain the text information.
The website employs a sleek and simple sticky header that adheres to the external consistency and identifiable mental patterns of e-commerce website users. The header features a brand element at its center, with links to the main navigation on the left and a shopping bag button in the right corner. In the second, customers can see at a glance whether they have anything in their shopping bag thanks to the visually striking marker that is highlighted by color.
Website for a Brand of Underwear
This e-commerce platform aids the attractive underwear brand in establishing its reputation and increasing sales. The overall style relies on the sophistication of contrasting typefaces and the fervor of red to establish the tone and enhance the visual appeal of the product demonstration images. Customers have an easier time navigating the buying process with the use of visual dividers, directional cues, and obvious call-to-action elements.
Website for Yacht Rentals
The service that lets people find and hire yachts was the inspiration for this website. Visitors are able to readily immerse themselves in the theme of sailing thanks to the atmospheric videos and color palette. Sophisticated typography, practical color accents, fluid motion, and intuitive navigation make the page lovely and easy to use; interactive yacht visualizations on the product page help make the yacht selection process easy and enjoyable.
Online Garden Center
The idea for the company's website includes this product page, which would allow customers to purchase a range of plants and flowers grown in the company's greenhouses and on-site gardens. The visually appealing product demonstration zone is separated from the item description zone by a multicolored background in a natural pastel palette. This sets the mood. To better understand the key features, a few eye-catching visuals are provided. The buy button is where the price is displayed.
Shop for Eyewear Online
Your spectacles become an instant part of your personal style the second you put them on. This layout idea gracefully showcases the website's content on the details of selling eyeglasses. That's just one more way that e-commerce websites are using high-quality, attention-grabbing visual content to start a conversation with site visitors right away. The product page offers a variety of views of the item and presents more information in easily digestible chunks of text. In order to save space on the screen, the price is displayed on the buy button.
Stylish Accessory Online Store
The online store selling fashionable accessories with a touch of classic art presents this concept for the product page. The fashion theme dictates the font choice. Despite its uniqueness, the most informative blocks of copy are presented in a fairly large font size, which does not negatively impact readability. The atmospheric presentation of the offered goods is bolstered by impressive photo and video content. The design primarily employs a dark background for pages that feature abundant imagery, enhancing their profundity and beauty. The price is prominent and the pages can be skimmed in a matter of seconds. The interactive animation of the neckerchiefs adds to the impressiveness of the model and pattern choice on the product page.
Online Store for Zero Waste Products
Here you can find an online store that promotes the zero-waste lifestyle, selling sustainable and reusable products. White space abounds, the product image stands out, the typography is simple and incredibly readable, and the information about the product is neatly organized; all of these elements contribute to the elegant product pages' minimalist design. Additionally, the ability to interact with the items' color selection adds a playful touch and makes the user experience more dynamic and engaging.
Site for the Heavy Blankets Brand
Detailed information about the product, a video presentation, and custom graphics showing the product layers are all available on the GNO Blankets website's product page. You can also choose the blanket you need and add it to your cart from there. Page scannability and interaction are facilitated by the solid visual hierarchy that is established by the light background, balanced and considerate use of negative space, instantly noticeable CTA button, and highly readable font.
Site Specialized in Fragrances
This is the proposed layout of the product page for an online store selling unique niche fragrances. The mood and style are set immediately by the dark full-screen video background, the smooth motion, and the sophisticated font choice.
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