Preetesh Patel

Finding digital marketing consulting services that accommodate your brand image is a fundamental need for developing your business, and there are a few digital marketing firms you can recruit. But, how would you know which one is the right one for you?  Usually, numerous organizations choose renowned and leading digital marketing companies over in-house promotion, basically because it is difficult to keep up.  With a large number of new promotion strategies springing up consistently, it tends to be impossible for occupied organizations to keep steady over the most recent technological changes, figure out the most ideal approaches to utilize various platforms; turning into a "handyman" in each zone of digital marketing. Accordingly, this is the reason for getting another person to do it for you can be exceptionally beneficial.  However, with regards to picking the correct digital marketing consulting services, it not a choice that ought to be messed with – particularly on the off chance that it is your first time.  Follow these eight stages to guarantee you are picking the privileged advanced digital marketing consultancy for you…  In case you will enlist the best services from a digital marketing consultant in Mumbai, you need to look at their services to understand what they can offer your business.  Digital marketing consulting companies commonly offer a variation of services, so we will talk about a couple of the most mainstream benefits that they give. 1) Reviewing their Services:    A) SEO ( Search Engine Optimization) Site improvement (SEO) is the way toward boosting your site's positioning in the SERPs (Search engine results pages).  This is a technique that uses keywords to run successful campaigns. These catchphrases reflect data that your crowd is looking after, for example, if your business is based in Mumbai and you are looking for digital marketing consultancy based in Mumbai,  To reach out to them you will have to search for them by some keywords like “best digital marketing consultant in Mumbai”, or “Digital marketing in Mumbai”, by searching this you can choose the best consultancy dealing in digital marketing and avail their services to grow your business. b) Pay Per Click:  This is a much-known strategy since you possibly pay when individuals click on your ad.  You don't pay for impressions, which imply you are putting your cash towards leads that are well on the way to change over. On the off chance that you need a strategy that is ensured to in a split second to attract more qualified leads, PPC is the appropriate response. 2) Take a look at their Portfolio A portfolio informs you regarding an organization's style. You can perceive how they structure their missions, how they plan, and different angles. Portfolios additionally give an understanding of how an organization produces digital marketing tools for their customers and how they approach advertising projects.  The digital marketing consulting in Mumbai may differ from each other depending on the services they provide. 3) Take a Look at their Pricing You may have to contact organizations straightforwardly to discover the amount it charges for their certain services.  Significantly, you do explore before reaching them to see the normal expenses for specific digital marketing services. This will help you check whether they are sensibly estimated.  At the point when you look at the estimating, you can check whether an organization is sensibly valued and moderate for your financial plan. 4) Have a Look At their Profile Recruit an organization that tries to do what they say others should do. On the off chance that you will utilize their services, you need an organization that effectively utilizes diverse advertising techniques to help advance their own business. Read more about - Guide to Choose Digital Marketing Consulting Services   https://www.mediallianz.com/

The world is connecting through the internet and social media networks are taking over in the lives of millions of people around the world. In the year 2020, an expected 3.6 billion individuals have been exploring social networking sites, and it is estimated to increase to almost 4.41 billion by 2025. But what could be the reason for such an increase in the number of social media users? As the pandemic has taken over our life from head to heels, every business is transferring its local business to digital platforms for better connectivity with customers. Google commands the most-visited-destinations rankings however social media sites see an enormous portion of time spent online by web users. These days, various small businesses are approaching social media marketing services in mumbai which can help them in standing out from the crowd and also generate better leads than earlier.  Importance of Social Media in our Life: As we all know, social media has been boomed, and people are easily connected with the help of social media channels like Facebook, Instagram, and Twitter, and more. It is pretty easy to catch someone's life easier by testing them on Mobile phones and email. Social media enables communication not only for personal life but also for professional life. Social media is now an essential part of our lives, and children aged between 8 years to seventeen have social profiles. Not children, even old aged and working professional have social media profile for personal and business communication. Social media surround us all; To stay in touch with your loved one is the most beautiful thing in the world; social media has done it. Instant messages, images, videos, status updates, stories all of these things you can do through social media. Earlier, we had to suffer to talk with a loved one, but now we can talk easily with social media like whatsapp, Snapchat, and more. Let's come to professionalism. People love to read the news through news apps. They don't want to check the newspaper for news and other stuff. Social media has a life more accessible and has become an integral part of our life. Lets understand the importance of social media marketing and include the social channels that really helps you for grow.    Here’s a list of benefits of Social Media Marketing on businesses need to know if they are not investing in this profitable source:   Better Connectivity with Customers As the name suggests, you need to be vocal with your customers to improve their trust on your particular brand or business. While creating engaging content on social media, one can always feel a connection with their targeted audience. The more you speak with the crowd, the more possibilities you have of transformation.  More communication and engagement is one of the best ways to win your audience's attention & transfer your brand message.  Establishing Your Brand as a Leader No matter your business is a small-sized or large scale, social media authorizes you to present your brand as a thought leader and a trusted source of information on topics related to your industry.  LinkedIn is one such social platform that ultimately focuses on establishing your brand as a thought leader.  Enhanced Brand Loyalty When you have set up your brand on social media, it gives your customer a sense of emotional connection to associate with you. Interacting with your clients through web-based life, you are more plausible to upsurge client maintenance and client steadfastness.  Read more about - Importance of Social Media Marketing Today   https://www.mediallianz.com/

Tolerating that your site has a high bounce rate is similar to tolerating that probably, your kid isn't the most attractive child in the schoolyard. Certainly, you think your little one is simply delightful (and to make sure we're clear, we're discussing your website now), yet when you head into Google Analytics to check the numbers, your bounce rate tells another story.  Now, the Internet is a place where users are active every minute and with the use of the right SEO services company in mumbai. But before start discussing the bounce rate, lets understand the what is bounce rate and how to reduce the bounce rate on any platforms. Bounce Rate is characterized as the percentage of users that leave a page without any action, for example, tapping on a link, or making a purchase. High bounce rate is one of the most widely recognized conversion killers.  If most of your clients are forsaking your site on the primary page, at that point you don't get an opportunity to convert them into endorsers or clients. How to Reduce Bounce Rate on website 1) Make Your Content More Accessible with Smart Formatting  Ever navigated to a blog entry or page, just to find a huge, block of text? Provided that this is true, you definitely realize how bad influence it can have on the readers.  Regardless of whether your content is inconceivably important and totally special, it won't make any difference if your readers are running away just with the thought of sinking into a sea of words. To enhance the formatting of your content, follow these ways: Apt use of Headings Frequent use of Headings Use of proper bullets Adding images properly Making use of these formatting way-outs make your content easily accessible and permits the user to skim your substance instantly to recognize points that are most relevant to them. 2) Optimizing Your Page Load Time Out of all the problems causing the bounce rate to increase, website page load time is one of the main factors for increasing the bounce rate.  When a user visits your website and the website does not get loaded properly, it can make the users interests fade away in no time. According to a study, 47% of online users expect the website page to load in less than 2 seconds. Before you even think of looking at the content of your website pages, you need to make sure the visitors are able to see it before time.  We are in the situation where users don't wait to load website. If you managed to load the website faster then users will definitely stay on your website.  Read more about - How to Reduce the Bounce Rate   https://www.mediallianz.com/  

Introduction About Amazon Prime Day 2021 Without a doubt, Amazon is one of the biggest companies and the largest online retailer by market cap in the world. In 2015, to commemorate its 20th anniversary, Amazon started this event known as Amazon Prime Day. The event provided exciting deals and offers to Prime members on an extensive range of items. In India, the flagship event of Amazon Prime Day was first launched in 2017. Since then Amazon has been conducting the event every year which has continued to grow in size and scope. It has been a resounding success for members, sellers and vendor as well as Amazon itself. The date for Amazon Prime Day 2021 in India hasn’t been released yet. Why it matters to sellers and vendors? Amazon Prime Day was a massive success in 2020. Due to the pandemic, the event was delayed and eventually it was held in October month. According to reports, the sales hit 10.4 billion dollars in 2020 from 4.19 billion in 2018 and 17.6 billion in 2019, an incredible jump of +148.2% and +45.2% respectively. It is worthy to note that Amazon focused heavily on supporting small and local businesses which resulted in 900 million in sales for small businesses. What’s more, the third-party sellers made more than 3.5 billion during Prime days, which was a 60% increase from the previous year. The numbers are incredible and it opens up a grand opportunity for sellers and vendors to achieve the same success on Amazon Prime Day 2021. Interestingly, back in India, the giant online retailer revealed that on Amazon Prime Day 2020, more than 4000 small and medium sellers earned more than Rs 10 lakh. Also, 209 sellers became crorepatis. Thus for e-commerce sellers, other than all the Amazon Prime Day 2021 excitement, they should be prepared to make the most out of it. How can You Prepare for Amazon Prime Day 2021? On the physical side, there are a ton of things sellers and vendor must manage. It includes inventory management, product bundles, competitor analysis, listing optimization, deals and discounts, A/B testing and much more. However, on the digital side, optimizing your Amazon Advertising or PPC campaigns will be the key to success. Optimization of Campaigns As an Amazon agency that has delivered several successful Amazon Advertising campaigns for different companies, we can’t stress enough the importance of optimization as you inch closer to the Prime Day event. There are several reasons why this happens. First, the traffic to Amazon increases exponentially during this time. Secondly, a large amount of money is invested by all stakeholders in Amazon Advertising. Thus, optimization strategy should be careful with everything that can lead to conversions. Else, you will lose sales and profits. For more details, you can contact us at any time! Read more about - How to Use Amazon Ads for Boosting Your Sales on Amazon Prime Day 2021?   https://www.mediallianz.com/    

This blog aims to show the importance of SEO for e-commerce websites, 5 steps to improve the website structure, and various benefits businesses can enjoy through it.   The e-commerce industry is growing at an incredible rate across the world. It has been on the upward growth trajectory in India too. Given the growing interest among consumers today towards online purchases, there has been a significant boost in the use of e-commerce websites as well. Thus, SEO for e-commerce websites is important to stand out in the online world, grow exponentially, and make profits.  E-commerce SEO E-commerce SEO is essentially an umbrella term that includes a wide range of processes and activities that boost the ranking of e-commerce websites. E-commerce SEO includes optimization techniques that help in making the website visible on the search engine page results when a user enters a query. One of the key components of E-commerce SEO is website structure and user experience. Find out the importance of it in the next section.   Importance of E-commerce Website Structure An e-commerce website, irrespective of whether big or small, needs to have a robust website structure. If you have a small e-commerce website, it will most probably grow when more products are added to it. Thus, you need organized product categories which are logical as well as user-friendly. Generally, there are two reasons why e-commerce website structure is important:  Search Engines – Google search engines and other search engines use crawlers to index website pages. A simple and good website structure helps the crawlers to discover and index new pages and show the relevant ones in the search results. User Experience – Good website structure makes navigation easy, which is an important user experience factor. This is vital because users will visit multiple product pages to find what they want and take necessary action. Thus an easy-to-use website will boost website traffic, leading to conversions, profits, and ultimately growth. You can partner with the best SEO Agency in Mumbai such as Mediallianz for the SEO of your e-commerce website. The highly experienced SEO experts use the latest tools, advanced methods, and successful strategies to boost and grow your e-commerce business online.! Read more about - E-commerce SEO – 5 Steps to Get the Website Structure Right   https://www.mediallianz.com/

Social media is an incredibly powerful tool for connecting with potential customers and increasing your visibility. However, without an effective funnel strategy in place, your reach and engagement might be limited. Creating an effective funnel strategy on social media requires careful thought and planning, but the effort can pay off in the long run. By understanding the components of a successful funnel strategy, you can create a plan that will drive more traffic and engagement to your social media pages. This guide will provide you with tips and strategies for developing an effective funnel strategy on social media that will maximize your reach and engagement.   Defining a Funnel Strategy A funnel strategy is a plan for connecting with potential customers through social media. The funnel strategy is similar to a sales funnel in that it is designed to guide potential customers through different stages. The first stage of the funnel is the entry point, where potential customers first become aware of your brand. The middle stage of the funnel is the point where customers are engaged and begin to form an emotional connection with the brand. The final stage of the funnel is the point where customers are ready to make a purchase and commit to your brand. The funnel strategy is designed to guide potential customers through each of these stages. Developing an effective funnel strategy is an essential part of maximizing your social media reach and engagement.   Setting Goals for Your Funnel Strategy The first step in developing an effective funnel strategy for social media is setting goals for the strategy. What are the long-term goals for your social media marketing? What are the short-term goals? What are the intermediate goals? The goals of your funnel strategy should guide your decision-making as you create content and manage your social media pages. If you have trouble setting social media goals, try using the S.M.A.R.T. goal-setting framework. S.M.A.R.T. goals are specific, measurable, attainable, relevant, and time-bound. Once you’ve set goals, you can begin to develop a strategy for social media that will help you reach those goals.   Identifying Your Target Audience Before you begin creating content for your funnel strategy, you need to know who you are connecting with. You need to identify your target audience and understand their needs and wants. By identifying your target audience, you can create content that resonates with that specific group of people. That way, your content will have a higher chance of driving engagement. You can use research tools such as Facebook Audience Insights and Tailwind to understand your target audience. Audience Insights are particularly helpful when you are beginning to create content for your funnel strategy. You can use the insights to determine which types of content perform best with your target audience. Once you’ve identified your target audience, you can begin to create content that resonates with them. You can use the T.I.N.S. checklist to ensure that your content is appealing to your target audience.   Read more about - How to Create an Effective Funnel Strategy on Social Media for Maximum Reach and Engagement?   https://www.mediallianz.com/

Are you looking to measure the success of your next digital marketing campaign? The best way to do this is to track key performance indicators (KPIs) that will help you measure the impact of your efforts. Knowing which KPIs to track is essential for determining your success. By understanding which KPIs to measure for your digital marketing campaigns, you can ensure you are focusing on the right metrics to help you reach your goals. In this article, you'll learn about the most important KPIs to track for your next digital marketing campaign and how to measure them. With this knowledge, you'll be well on your way to achieving success with your next digital marketing campaign.   What are Digital Marketing KPIs? While almost everyone has heard of the term “key performance indicators” or KPIs, many marketers are unsure of what exactly they are. Simply put, KPIs are quantifiable metrics used to measure the performance of your marketing efforts. They help you determine how successful your marketing campaigns are by measuring critical metrics such as your website’s bounce rate or how many people are clicking on your ads. The key to success in any marketing area is to measure what’s working. By tracking key metrics and optimizing your campaigns to improve those metrics, you can make sure your time and money are being used in the best way possible. Digital marketing KPIs include engagement metrics such as email open rates, the number of visitors on your website, or the number of people who retweet your posts. Digital marketing KPIs also include sales-related metrics, such as the number of sales made or the average order value. The best digital marketing campaigns are always focused on improving their KPIs. For example, if you notice that your website bounce rate is high, you can try to lower it by improving the copy of your main landing page.   Why are Digital Marketing KPIs Important? In marketing, it’s important to be able to track your progress. This helps you determine what is and isn’t working for your business. This can be particularly important when trying to launch a new product or campaign. If you don’t know what is working for you, it can be difficult to determine if your next marketing effort is worth the resources you’re putting into it. By tracking key metrics, you can determine where you need to make changes. This can help you improve your entire campaign, not just the one product or marketing effort that isn’t working. Digital marketing KPIs are important because they can help you understand how your customers are engaging with your brand. The best way to do this is by tracking engagement metrics such as your website bounce rate or time on the page.   Types of KPIs for Digital Marketing Campaigns Website traffic and engagement, social media performance, email performance, ROI, and conversion rate are just a few of the most important KPIs to track for your digital marketing campaigns. Website traffic and engagement - Website traffic and engagement are two of the most important digital marketing KPIs for any business. Website traffic is the number of people who visit your website in a given period. Website engagement is the amount of time visitors spend on your site and the pages of your site they view. Website traffic can be measured with a simple analytics tool, such as Google Analytics. Website engagement can be measured by tracking the time on page and the number of pages viewed. This can help you determine areas of your website that are attracting visitors and areas that are turning them away. Read more about- How to Measure Success: The Most Important Digital Marketing KPIs to Track For Your Next Campaign   https://www.mediallianz.com/  

In the fast-paced world of the digital landscape, having a responsive website design is crucial for online success. Not only does it enhance user experience, but it also offers numerous SEO advantages. Search engine optimization (SEO) plays a vital role in driving organic traffic to your website. In this blog post, we will explore the top SEO advantages of responsive site design and how it can positively impact your website's visibility and rankings in search engine results. Improved User Experience User experience (UX) is a significant factor in determining your website's search engine rankings. A responsive site design ensures that your website adapts seamlessly to different screen sizes and devices, providing an optimal user experience for all visitors. With a responsive design, users can easily navigate your website, read content, and interact with your site elements, leading to longer average session durations and decreased bounce rates. This positive user experience signals search engines that your website is valuable, resulting in improved rankings. Mobile-First Indexing Mobile devices have become the primary means of accessing the internet, with Google's mobile-first indexing reflecting this trend. Responsive site design aligns perfectly with mobile-first indexing, as it allows your website to adapt to different screen sizes without compromising usability or content. By offering a mobile-friendly experience, you improve your chances of appearing in mobile search results, reaching a broader audience, and boosting your SEO efforts. Faster Page Load Speeds Page load speed is a crucial factor that affects both user experience and search engine rankings. Responsive site design ensures that your website loads quickly on various devices, optimizing the overall performance. Search engines favor fast-loading websites, as they provide a better user experience. By adopting responsive design practices such as optimized images and clean code, you can significantly improve your website's load speed and subsequently enhance your SEO rankings. Elimination of Duplicate Content Having multiple versions of your website for different devices can result in duplicate content issues. Search engines penalize websites with duplicate content as it confuses their algorithms and undermines user experience. With a responsive site design, you have a single URL for your content, eliminating the need for duplicate pages. This consolidation of content ensures that search engines index and rank your website correctly, preventing any negative impact on your SEO efforts.   Read more about - The Best SEO Advantages Of Responsive Site Design   https://www.mediallianz.com/

In the vast world of digital marketing, one term that holds immense significance is "keyword research". As online businesses strive to improve their visibility and reach, they must understand the potential of long-tail keywords. Unlike their more popular counterparts, long-tail keywords are longer, more specific keyword phrases that people are more likely to use when they're searching for something specific. For example, instead of searching for "how to make a cake" someone might search for "how to make a chocolate cake with buttercream frosting." But what makes them so valuable, and how can you make the most of them to boost your search engine rankings? Let's dive in and explore the fascinating world of long-tail keywords. Understanding Long-Tail Keywords and Their Purpose Long-tail keyword in search result, as the name suggests, are lengthier and more detailed phrases that users enter into search engines when seeking specific information or solutions. Because they are less competitive than broader keywords, long-tail keywords are crucial for SEO as it is simpler to rank for them. Additionally, because they are more targeted, they bring more qualified traffic to your website, which can boost conversion rates. These phrases usually consist of three or more words, catering to a specific audience segment. Unlike generic or "head" keywords, long-tail keywords allow you to home in on users who know precisely what they want. By incorporating long-tail keywords into your content, you attract visitors with higher intent, increasing the chances of conversion. How to Harness the Power of Long-Tail Keywords To leverage the full potential of long-tail keywords, you must adopt the right strategies. Firstly, think like your target audience. Consider what questions or problems they might have and craft relevant long-tail keywords that address those concerns. By anticipating their needs, you can tailor your content to match their search queries, making your website more attractive to search engines. There are a number of ways to find long-tail keywords. Here are a few of the most popular methods: Keyword research tools: There are a number of keyword research tools available online, such as Google Keyword Planner, SEMrush, and Ahrefs. These tools can help you find long-tail keywords that are relevant to your niche and have a good search volume Google Search Console: Google Search Console is a free tool that can help you track your website's performance in Google Search. You can use Google Search Console to see which long-tail keywords people are using to find your website Google Trends: Google Trends is a tool that can help you track the popularity of different keywords over time. This can be helpful for finding long-tail keywords that are on the rise The Advantages of Long-Tail Keywords Adopting long-tail keywords can help your SEO efforts in a variety of ways. To begin with, they drive incredibly targeted traffic to your website, improving engagement and conversion rates. Additionally, long-tail keyword competition is frequently lower than generic keyword competition, which makes it simpler for your website to rank higher in search results. Long-tail keyword optimization can help you establish your authority in specialized niches and build a devoted following of customers. Read more about - How to Use Long-Tail Keywords to Improve Your SEO   https://www.mediallianz.com/

As a business owner in the digital age, it is necessary to understand the importance of local SEO. With search engines getting better at providing local results, optimizing your company for local search is now more important than ever. Luckily, we've created a comprehensive guide that includes all the basics of local SEO, as well as helpful tips and tools on how to improve local SEO and boost your company's local search rankings at the end of this guide, you'll get the sense a strong one on how to use local SEO to engage with potential customers who rely on local search to make purchasing decisions. What exactly is Local SEO Local SEO, also known as local search engine optimization, is the process of optimizing websites and content to attract more organic traffic from local searches so that when users search for location-based products or services on which they are available, search engines will deliver results relevant to their location. For example, if you are at home and need an AC repairman, googling "ac repair near me" will return a list of places near your home in its local SERPS (search engine results pages). Did you know that local SEO can help increase your business visibility on search engines for local customer. By optimizing your website, you can rank higher in search results and effectively reach your local audience. One interesting fact is that maps play a critical role in local SEO, with around 30% to 40% of customers finding local businesses through them. This makes local SEO a must-have for small businesses looking to attract more customers. By having a strong presence on maps, you can capitalize on this opportunity and boost your business's visibility in your area. If you want to expand your business, investing time and resources in local SEO measures is a critical success metric. One vital aspect is maintaining accurate NAP information (Name, Address, Phone) consistently across all online platforms. This consistency not only helps search engines identify and associate the business with its location but also instils trust among potential customers. Local SEO Strategies for Businesses To improve local SEO, specific strategies must be developed based on the type of business. Let's examine some efficient strategies for various local business SEO. Some methods for enhancing local SEO are listed below: Local SEO for Small Businesses: Small businesses can start by claiming and verifying their Google My Business (GMB) listing. Completing the GMB profile with relevant information, such as business hours, photos, and customer reviews, enhances local visibility Local SEO for Restaurants: Restaurants can benefit from focusing on local keywords relevant to their cuisine and specialities. Additionally, regularly updating menus and encouraging satisfied diners to leave positive reviews can significantly boost local SEO Local SEO for Retailers: Retailers can leverage this by creating location-specific landing pages on their websites. These pages should include relevant keywords and details about in-store promotions to attract local shoppers Local SEO for Service Businesses: Service businesses should prioritize content marketing, offering valuable information through blog posts and articles relevant to their local audience. This establishes expertise and authority while catering to local search intent. Read more about - The Importance of Local SEO in 2023 https://www.mediallianz.com/ ;