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on January 15, 2024
As a leading branding and design agency, SAYPAN[Best Packaging Company In Pune] understands the importance of visual identity in consumer products, especially in the highly competitive coffee industry. When new instant coffee startup Brain Coffee approached SAYPAN for help with branding and packaging, we knew we had to make an impact in this crowded space.
Our goal was to make Brain Coffee stand out on shelves through exceptional branding and design while emphasizing the healthy, Ayurvedic nature of the product. We started by developing a bold, minimalist logo and color palette of rich browns and copper tones inspired by Indian spice markets and sleek modern cafes. This visual identity reinforced the fusion of ancient healing ingredients like Brahmi leaves with the convenience of instant coffee.
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Next, we tackled the product's packaging. The premium, sturdy flat-bottom bag reinforced the gourmet quality of Brain Coffee while rounded corners and playful graphics added approachability and fun. Prominent placement of product highlights like "Intensity" and "Stimulus" aligned with coffee’s energetic attributes. The lid-sealed top and side panels left plenty of empty space to spotlight the mouthwatering product shot and infusion of Ayurvedic elements.
To educate consumers on Brain Coffee’s unique value proposition, SAYPAN also designed an informational brochure. Clean headers like “Healing Appeal” outlined health benefits while snippets of origin stories and an FAQ established credibility. Customer testimonials and gold accents further elevated the premium quality. Together with the sensorial packaging, the brochure helped position Brain Coffee as an accessible, healthy instant coffee rooted in tradition.
Since its launch, the strategic and holistic branding approach led by SAYPAN has received glowing feedback. The packaging regularly catches the eyes on store shelves, drawing interest in this new coffee contender. Sales have also taken off, rewarding Brain Coffee’s bold branding efforts. As consumer marketing and design experts, SAYPAN leveraged graphic elements, copy, and visual identity to distill Brain Coffee’s core essence into a memorable brand image that breaks through the noise. Our branding playbook will continue guiding Brain Coffee in its mission to deliver convenient, Ayurvedic beverages to the masses.
This campaign reinforces SAYPAN’s strength in fusing category conventions, client goals, and target audience expectations into one masterful brand identity. Through campaigns like Brain Coffee, SAYPAN establishes compelling narratives, aesthetics, and experiences customers love engaging with. As Brain Coffee can attest, SAYPAN transforms passion projects into iconic lifestyle brands.
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