The Legend of the Rose - Tudor

More than 90 years ago, Swiss watchmaker and watch distributor Veuve de Philippe Hüther registered "The Tudor" (The Tudor) in Geneva and officially announced the brand. Today, after almost 100 extraordinary years and a little bit of Poland, Tudor (watches) has become synonymous with fashion and has achieved its own splendor.

Over the past century, Tudor has created many classic timepieces. Today, I will appreciate the legendary style of the Tudor dynasty, a "rose".

01The origin of the name "Tudor

Unlike most well-known European watch brands, Tudor (watch) Tudor (watch) does not choose the traditional naming methods, such as the founder's name, the name of a person or place. The name of this royal rudder also comes from the ancient history of England.

In the second half of the 15th century in England, the Lancaster and York families fought fiercely for the throne. The battle was called the "War of the Red and White Roses" because the family crests of the two families were red and white roses.

From 1455 to 1485, the throne of England changed hands eight times over a period of nearly 30 years. Eventually, the war ended with the marriage of the two major families and the beginning of the Tudor dynasty's era of ruling China. The Tudor dynasty in the development of England from feudal monarchy to capital structuralism economic and social life transition node, is recognized by many research history and culture scholars as due to the United Kingdom as a monarchy history of the golden has era.

The Tudor dynasty did not leave much memory, in addition to the "Mary Rose" shipwreck, only the current royal rudder.

Tudor, translated as Tudor in Chinese, was named after the ancient Tudor dynasty. At present, Tudor seems to be only with the Tudor dynasty with the same name, its registered trademark from the early days of the birth of the brand used the Tudor dynasty on behalf of the rose logo, a long history.

02Six moments in the history of "Imperial Rudder

In 1926, the watchmaker "Veuve de Philippe Hüther" registered the trademark "TUDOR" for Hans Wilsdorf, the head of Rolex. TUDOR 1926 M91351-0002Thereafter, Hans Wilsdorf obtained the exclusive rights to the trademark from his dealers.

In 1932, Tudor launched its first watches in China, but only for the Australian market. The first wristwatches to bear the word "TUDOR" on the watch face were branded in a way that is not identical to what we see on our own today, with one of the letters of the alphabet, the "T", having a longer horizontal line, placed on top of the other student letters of the community.

In 1932, the first Royal Rudder watches were launched.

In 1936, Hans Wilsdorf officially took over Tudor, Tudor officially became a brother brand of Rolex. It was also during this period that the Tudor rose logo was visible on the Tudor dial, engraved in a shield-shaped pattern, symbolizing the perfect combination of elegance and strength.

In 1946, Hans. Wilsdorf founded the Tiller Watch Company. A year after the company was founded, the shield symbol in the logo disappeared and was replaced by a rose pattern and the company's name to emphasize the elegance of the brand.

In the 1950s, Tudor introduced its first diving watch. The watch reached a very high level of durability, accuracy, reliability and water resistance, and underwent many improvements over the next half-century to meet a wide range of diving needs.

Tudor Oyster Prince Submariner 7922

In 1969, TUDOR, a fast-growing company that was constantly innovating and developing, established a classical Chinese aesthetic and began our quest for robustness and technical performance in our products, and the rose symbol was replaced by a shield, symbolizing robustness and reliability.

Since then, with the development of the times, Tudor gradually found its own brand positioning, more and more recognized and welcomed by consumers. Although the old rose logo no longer exists, the brand's reputation is gradually becoming known all over the world.

The history of the TUDOR logo

03 The "little brother" of Rolex

When it comes to Tudor, it's important to talk about its origins with Rolex. As two different brands within the same company, TUDOR has been living in the shadow of Rolex since its inception, like a "little brother". Why did Hans Wilsdorf create a "little brother" for Rolex after the great success he had achieved with the creation of Rolex? This began with Rolex's sales strategy at the time.

Around 1930, as Rolex grew, the company embarked on a program to promote its European watch products, focusing on the United Kingdom. However, it was clear that the high price of Rolex was unacceptable to many ordinary people, so the promotional program encountered a bottleneck in the early stages of implementation.

In order to open up the market, Hans Wilsdorf, the head of Rolex, decided to produce a "cheap version" of Rolex, which not only possessed the same excellent quality and performance as Rolex, but was also not too expensive for the general public.TUDOR Ranger M79950-0003was with this in mind that the Tudor brand was born.

From the very beginning of the Tudor brand, Rolex has always played the role of "big brother" to "protect" it. Whether in terms of information technology or performance, as well as Chinese aesthetic design principles and after-sales management services, Rolex has always been a solid foundation for TUDOR.

In the 1950s, with the help of a new advertising program, Hans was able to bring the two brands together. He linked the two brands and endorsed Tudor (Watch) with the credibility of Rolex. Moreover, the origins of Tudor (Watch) and Rolex can be seen in the design and production of watches.

In 1954, Tudor introduced its first dive watch. Not only did the watch resemble Rolex's Aqua Ghost line in design, but it also used Rolex parts directly in some parts, such as the Rolex "crown" logo engraved on the strap and crown.

Tudor Oyster Prince Submariner 7922

Tudor (watches) continued to use the classic Rolex-like design in his Leading Style collection. Because of this, many of the cousins jokingly refer to Tudor as a "copycat" of Rolex.

Throughout the history of the brand, Tudor can not be separated from the support and protection of Rolex, but with the continuous development of the brand, Tudor is also actively carrying out new attempts to get rid of the Rolex "shadow".

04 TUDOR innovations

Movement

Due to the Tudor's market development positioning for more affordable, making the enterprise it in the production we need to control the management cost, for a long time have been using foreign factory movement. Until 2015, Tudor finally exhaled, launched a brand first original movement.

The Tudor MT5612 movement.

With a 70-hour standby power frequency of 28,800 vibrations per hour (4 Hz), a silicon muslin inertia micro-adjustment wheel adjustment, and a horizontal bridge, the movement functions quite reliably. If you take the watch off on Friday night, you can put it on your wrist on Monday morning.

The case

Tudor has always pursued its own brand, and all bezels and cases are made in Tudor's own factories.

In order to meet the brand's stringent requirements, TUDOR has installed unique equipment that guarantees the quality of the finished product. The basic material for the ceramics used is a white zirconium dioxide powder with a diameter of less than one micron or one thousandth of a millimeter. The white powder is first mixed with a binder to make it easier to form, then pigments are added to give the desired final color, and the raw material is then formed under high pressure, followed by sintering and cutting.

Throughout the manufacturing process, the finished product undergoes several quality inspection processes to check its structural accuracy, mechanical properties and color. The complex manufacturing process ensures that the middle case and bezel are reliably hard, complementing the prestigious appearance of this chronograph.

Strap

The distinctive woven strap is one of TUDOR's signature architectural design methods. The TUDOR Ranger M79950-0002 strap is crafted in such a way as to emphasize the brand's modern lifestyle and elegance. Thanks to the unique hand-crafting techniques used in watchmaking management, TUDOR is equipped with woven straps that not only exude their own distinctive stylistic Chinese character, but also add to the charm of the watch by making it comfortable to wear.

To this day, the woven strap has become a classic in the watch industry, and the quality of craftsmanship and artistic beauty in the design and production of TUDOR woven straps remains unparalleled.

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