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on November 7, 2023
Many people, many companies may have such doubts about SEO: now do SEO still work? Today to give you a definite answer: useful.
Next will be from the way people get information, SEO for the value of the enterprise and how the enterprise through SEO to maximize the benefit of their companies to explain our point of view in three dimensions.
1. The way people get information
The way people get information, one is passive acceptance, the other is active search.
Passive acceptance refers to the way you browse the information passively receive a fresh or you are interested in the information,you find this way is the process of information to find people, headline system products, especially after the jitterbug came out, this way of obtaining information is more and more obvious.
In addition to passive acceptance, is the active search for information, that is, the process of people looking for information, which implies a lot of SEO needs to do the work, including how to let the user in the search to see your information, how to let the user into your information page with you to have a relationship, resulting in the transformation of these are SEO needs to do things.
So SEO is not only useful and useful, only now SEO has not only limited to the traditional SEO through the website, but more importantly, how to develop SEO thinking, how to meet the needs of users, through what way to meet the needs of users. Thus, there is a macro sense of SEO, that is, as long as there is a search where there are SEO traces.
2. The value of SEO for business
When enterprises do business promotion, there are only two ways, one is free, the other is paid, in the free promotion channels, SEO is undoubtedly the largest ROI of a promotion method, its benefits have long-term, maximize the characteristics.
Promotion by way of SEO, the cost is only temporary, but SEO brings the effect is stable, doubled. Like a large enterprise's website traffic sources generally through SEO channels account for more than 50%, you can imagine the importance of SEO for the company's business.
Moreover, the traffic through SEO has a precise, high conversion rate, which is related to the characteristics of SEO, because the traffic obtained through SEO is the result of user-initiated searches, the user has the search demand, through SEO search engine to help users match your landing page, at this time your website if you can solve the user's needs, then the user is likely to become your target customers.
3. how enterprises through SEO to maximize the benefit of their companies
After understanding the value of SEO, the person in charge of the business should think about how to layout their SEO business.
In the layout, do not only think of your website, only think of the search engine, but should consider other self media platforms, do the whole network of SEO layout, but ultimately come to a principle, that is: your target audience in which you should do the layout.
Then how to do the layout of the specific SEO?
If your strength allows, you can recruit SEO personnel or SEO team, but the recruitment needs to pay attention to the following points:
Do a good job of strategic planning for SEO, not to meet the needs of the moment; the recruiter should have unique insights into SEO, and be able to drive the development of SEO business, otherwise, you are wasting time, wasting money, wasting energy, and it is better to find an SEO outsourcing company to save costs, but also to save manpower and energy; do a good job of long-term planning for the benefits of SEO, and do a good job of SEO takes time, so do not Rush to success.
If you are a small company, SEO can be completely outsourced, but in the choice of outsourcing company to pay attention to the following points:
The other party has credit, not for money to fool you; the other party has the technical strength to achieve your SEO goals; whether the other party has cases to prove his strength; determine the company, be prepared for long-term cooperation.
When you choose your partner company, be prepared for long-term cooperation, because the other party has a better understanding of your business, more aware of your company's business model and the results you want. Do not rush to achieve the results you want in the short term, because SEO itself is a long-term accumulation process, of course, do not rule out some fast ranking company can achieve such results, but the law of nature is: up fast, down fast. Once the search engine updates its algorithm, your ranking will easily disappear.
The company enterprise to do SEO is not only useful, but also meaningful, the person in charge of the enterprise should be SEO as part of the enterprise strategy!
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Posted in: Technology