Social Search: Beyond Likes-How We Discover on Social Media Now

Gone are the days of social media being just a place to share selfies and funny cat videos. Today’s platforms are morphing into powerful discovery engines.

Here’s how this shift impacts you, the user, and the brands you follow.
Finding Inspiration with Your Eyes:

• Instagram: Ever search for a new outfit by browsing fashion hashtags? Instagram’s visual search lets you discover products, recipes, and inspiration based on what you see. Don’t forget the power of location tags to find cool local spots!
• Pinterest: This platform is a visual wonderland for discovering anything and everything. Users create boards packed with ideas for hobbies, home decor, or even dream vacations.

Learning and Laughing (Through Videos):

• You Tube: It’s basically Google’s little video-loving sibling! People use YouTube to find tutorials, reviews, and of course, endless entertainment. Brands can leverage this by optimising video titles, descriptions, and tags to get discovered by the right audience.
• Tik Tok: Short, fun videos aren’t just for entertainment. They’re searchable too! Trending hashtags and challenges can propel a video (and a brand) into the social media stratosphere.

Tips for Brands Winning the Social Search Game:

• Master Social SEO: Optimise your profiles, captions, and hashtags so users can easily find you in social media searches. Knowing what users are looking for is key!
• Be a Valuable Resource: Don’t just post promotional content. Curate content that genuinely helps users — tutorials, industry insights, or anything that aligns with their searches.

By understanding this social search revolution, you can become a savvier user and a brand that thrives in the new discovery landscape.