Blogs
on October 25, 2023
As we all know, the 21st century, the most "money" career is the Internet, but SEO as part of the Internet, but few people are familiar with. Considering that we are not very familiar with SEO, here I hope to use limited space from the SEO category,seo services in singapore the main framework, the current distribution of traffic and other aspects of the SEO for you to roughly introduce SEO, and then have a certain understanding of SEO.
Introduction to SEO
Search Engine Optimization, also known as SEO, that is, Search Engine Optimization, which is a search engine ranking by analyzing the laws, to understand how the search engine search, how to crawl the Internet page,sem agency singapore how to determine the ranking of search results for specific keywords technology. Search engines use easy to be searched by means of references, targeted optimization of the site to improve the site's natural rankings in the search engine to attract more users to visit the site to improve the site's access to the site to improve the site's ability to sell and publicize the ability to enhance the site's brand effect.
Website search engine optimization task is mainly to know and understand how other search engines grasp the web page, how to index, how to determine the search keywords and other related technologies,digital marketing services singapore so as to optimize the content of this web page, to ensure that it can be compatible with the user's browsing habits, and in the premise of not affecting the netizen's experience to make its search engine rankings can be improved, which in turn will make the site visits to be improved, and ultimately increase the ability to promote the site! Or sales ability of a modern technology. Based on the search engine optimization process, in fact, is to make the search engine easier to accept the site, the search engine will often be compared to the content of different sites, and then through the browser to the most complete, direct and fastest speed to provide content to the network users.
SEO Classification
Search engine optimization techniques are mainly black hat (black hat), white hat (white hat) two categories. Through cheating techniques to deceive the search engine and visitors, and ultimately will be penalized by the search engine means known as black hat, such as hiding keywords, creating a large number of meta words, alt tags and so on. And through the formal techniques and ways, and accepted by the search engine SEO techniques, known as white hat.
1. White hat method
White hat methods of search engine optimization follow the principles of search engine acceptance. Their advice is generally to create content for users, make that content easily indexed by search engine robots, and not play tricks on the search engine system. White hat methods can detect and correct mistakes made by some website employees in the design or construction of their websites that result in the site ranking low, such as machine-unreadable menus, invalid links, temporary changes in orientation, and inefficient indexing structures.
2. Black hat methods
Black hat methods use deceptive techniques and abusive search algorithms to promote irrelevant, primarily commercially oriented web pages. The main purpose of black hat SEO is to get a website to rank as high as they want and gain more exposure, which can lead to unsatisfactory search results for the average user. As a result, search engines will either lower the ranking of a website that uses "black hat" techniques or permanently remove the website from the search results if they find it. Choose black hat SEO services business, part of the reason is that do not understand the technology, in the case of not understanding the value of SEO by the service provider to deceive; the other part of the focus on short-term interests, the existence of earn a sum of money on the mentality of the person to go.
SEO main framework
At present, the industry is more recognized formula: SEO traffic = overall search volume X overall inclusion X overall ranking X overall click-through rate
Overall search volume, that is, a period of the industry's total search traffic. It directly determines how much traffic space each website in the industry can get.
The overall inclusion refers to the number of pages included in the search engine, which directly determines how many pages of the website can get traffic in the search engine.
Overall ranking refers to the overall ranking of the included pages in the search results, here generally refers to the first page, because from the second page, there is almost no user click. Overall ranking reflects the ranking of a website's competitiveness, in the exclusion of factors affecting the inclusion, it can be considered that the stronger the overall ranking of a website, the higher its SEO optimization level is also more worthy of our learning.
Overall click-through rate refers to the number of times a page is clicked/the number of times a page is displayed.
SEO traffic distribution status
1.SEO traffic change
I believe we all know this, with the development of smart phones, the rise of APP, the traffic is more and more from the search engine to the vertical APP application, this aspect of the Internet also has a large number of articles and data to explain, here will not repeat. However, the interesting point is that, with the growth of some vertical content platforms and APP, its own more and more with the qualities of the search engine, I believe that many friends to find the problem has been in these platforms search.
2.SEO traffic distribution status This part includes two aspects, one is the PC and mobile two platforms traffic distribution, and the second is the domestic market share of the search engine. Do a good job of mobile station SEO than a good PC station valuable, and the degree of competition is far smaller than the PC side.
Related Articles:
Difference and connection between SEO and SEM
Not you do not know but you do not understand, SEO in-depth analysis
Posted in: Technology