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on April 17, 2024
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Salesforce Salesforce-Marketing-Associate 認定試験の出題範囲:
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>> Salesforce-Marketing-Associate学習体験談 <<
最新の更新Salesforce Salesforce-Marketing-Associate学習体験談 インタラクティブテストエンジンを使用して & 有効的なSalesforce-Marketing-Associate問題数
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Salesforce Certified Marketing AssociateExam 認定 Salesforce-Marketing-Associate 試験問題 (Q54-Q59):
質問 # 54
What is used to identify unique member records?
- A. Foreign Key
- B. Primary Key
- C. Subscriber Key
正解:C
解説:
In Salesforce Marketing Cloud, the Subscriber Key is used to identify unique member records. The Subscriber Key is a unique identifier for each subscriber in the database, ensuring that each record is distinct. This key is crucial for tracking subscriber interactions and preferences across different channels and campaigns within Marketing Cloud, maintaining a unified view of the subscriber's engagement and history.
The use of a Subscriber Key enables marketers to maintain a consistent subscriber identity, even if other attributes such as email addresses change, ensuring accurate tracking and personalization.
質問 # 55
Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups.
Which method helps to minimize bad data?
- A. Mobile SMS keyword opt-in confirmation
- B. Smart capture opt-in confirmation
- C. Double opt-in confirmation
正解:C
解説:
A double opt-in confirmation process is a method used to ensure the highest quality of contact information by requiring new email signups to confirm their subscription through a secondary confirmation step, typically via a confirmation email. This process helps to minimize bad data by verifying that the email address provided is valid, active, and accessible by the intended recipient. It also helps to ensure that the individual truly intends to subscribe, thereby enhancing the quality of the email list and reducing the likelihood of spam complaints or undeliverable emails.
質問 # 56
Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.
How should the marketing associate create the data extension?
- A. Export the data, add fields externally, and import it back into the original data extension.
- B. Directly modify the existing data extension and save with a new name.
- C. Copy the data extension from the original campaign and modify the fields.
正解:C
解説:
To prepare a data extension for a new campaign that has some fields matching a previous data extension but also requires additional fields, the marketing associate should copy the data extension from the original campaign and then modify the fields as needed. This approach allows the associate to retain the structure and settings of the original data extension while making necessary adjustments for the new campaign, ensuring efficiency and consistency in data management practices.
質問 # 57
A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in Marketing Cloud Engagement to learn about a journey.
Which components will the associate be able to see?
- A. Goals, Population, and Alerts
- B. Click Rate, Bounce Rate, and Alerts
- C. Unsubscribes, Delivery Rate, and Goals
正解:A
解説:
The Journey Health Panel in Salesforce Marketing Cloud Engagement provides insights into the performance and status of a marketing journey. The components visible in the Journey Health Panel include Goals, Population, and Alerts:
Goals: This component shows how effectively the journey is achieving its defined objectives, allowing marketers to measure success against predetermined benchmarks.
Population: This part of the panel provides information on the size and characteristics of the audience participating in the journey, offering insights into who is being targeted and engaged.
Alerts: Alerts notify marketers of any issues or significant events within the journey that may require attention, such as delivery problems, drops in engagement, or deviations from expected performance.
These components together offer a comprehensive overview of the health and effectiveness of a marketing journey, enabling marketers to make informed decisions and optimizations.
質問 # 58
Northern Trail Outfitters has many email sends and wants to create a data extension to gather this information.
Which template type will generate the email send in the data extension?
- A. Reports
- B. Data View
- C. Send Logging
正解:C
解説:
To gather information on many email sends and create a data extension for this purpose, the marketing associate should use the Send Logging template. Send Logging in Salesforce Marketing Cloud is a feature that captures send-time information for each email sent, including subscriber data, send data, and email content. This information is stored in a Send Logging data extension, providing a detailed record of email sends that can be used for analysis, reporting, and further segmentation.
質問 # 59
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