Sonu Bhatt
by on June 14, 2023

Overview of Air Freshener Market Study


The most recent publication by Markntel Advisor provides an extensive and unbiased analysis of the Global Air Freshener Market, including its size, growth prospects, demand, share, and future scope. This comprehensive report is a culmination of meticulous research, unbiased opinions, and relevant data, addressing various aspects of the industry and its global market impact. Prepared by expert researchers, the report prioritizes the interests of shareholders and offers a detailed overview of the industry, covering every minute section and consolidating the major factors influencing market fluctuations.


Report Timeline:

  • Historical period: 2018 - 2021
  • Base Year:2022
  • Forecasting period:2023 - 2028


The Report Include Answers The Following Questions:


  • What are the key drivers and trends in the industry, and how is the market structured?
  • How are the market segments divided, and what is their respective size?
  • Which segments and geographies offer the most expansion opportunities?
  • What is the competitive landscape and market positioning of the players?


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Estimation of Air Freshener Market Size and Growth Until 2028


The Global Air Freshener Market is projected to experience significant growth during the forecast period from 2023 to 2028, with an estimated Compound Annual Growth Rate (CAGR) of approximately 3.8%.


Geographical Breakdown of Air Freshener Market:


The Air Freshener market is categorized into the following regions:

  • North America
  • South America
  • Europe
  • The Middle East and Africa
  • Asia-Pacific


Through regional analysis, the report aims to provide an overview and forecast of the market based on regional, cultural, regulatory, political, economic, social, technological, and other variations within the industry. This includes examining the presence or absence of major market players, consumer behavior, manufacturing sites, and other relevant factors.


Key Drivers of Air Freshener Market:


Ever-Increasing Focus on Maintaining Clean & Pleasant Indoor Environments - There is a growing consumer awareness about the importance of indoor air quality as well as its impact on health & well-being. As people spend a considerable amount of time indoors, whether at home, offices, or other spaces, there's an ever-increased emphasis on eliminating unpleasant odors and creating a fresh & inviting atmosphere, which, in turn, is augmenting the demand for air fresheners. In addition, both individuals & organizations prioritize hygiene & cleanliness maintenance in both living & working spaces, where air fresheners play a crucial role in eliminating or masking unpleasant odors that may arise from cooking, pets, smoking, or other sources. Hence, the desire for a clean & fresh environment is also pushing the demand for air fresheners, particularly in bathrooms, kitchens, &  areas where odors are more pronounced. Hence, these aspects are projected to drive the Global Air Freshener Market during 2023-28.


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List of Prominent Companies in the Air Freshener Market and Their Latest Investment/Development -


Yankee Candle Company, Inc., part of the Newell Brands portfolio and leader in home fragrance, announced the creation of a new & limited-edition collection with the iconic bag & luggage lifestyle brand, 'Vera Bradley.'


Other Companies – 


  • - Henkel AG & Co. KGaA
  • - Procter & Gamble Company
  • - Church & Dwight Co., Inc.
  • - Reckitt Benckiser Group PLC
  • - S.C. Johnson & Son, Inc.
  • - The Godrej Group
  • - Farcent Enterprise Co., Ltd
  • - Newell Brands, Inc.
  • - Dabur India Ltd
  • - Nidda Healthcare Holding GmbH
  • - Air - Scent International
  • - Kobayashi Pharmaceutical Co. Ltd.
  • - Car-Freshener Corporation
  • - Dollar Tree Inc.,
  • - Jarden Corporation


The research report extensively covers key market players and their developments in the Air Freshener market. The market is moderately fragmented, with numerous players holding insignificant market shares that individually impact the market dynamics. The report provides detailed information about these companies, including their profiles, offerings, financial data, key developments, and more.


Air Freshener Market Analysis 2023-2028: Complete Segmentation Study 


By Product Type 

  • Spray
  • Gel Air freshener
  • Electric Air freshener
  • Candle Air freshener
  • Others


By Application

  • Residential
  • Commercial
  • Automotive


By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail Stores
  • Other Distribution Channels


The market is broadly fragmented, encompassing various segments and sub-segments. The report aims to define, study, and predict the trajectory of each bifurcation, presenting information, trends, and advancements that affect the flow of these segments. This helps stakeholders navigate and thoroughly investigate the industry down to its minute details.


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Parameters for Examining the Air Freshener Market Report

  1. This study offers a comprehensive examination of the Air Freshener Market, presenting valuable insights into its key patterns, advancements, drivers, and challenges. It focuses on different market segments, identifying potential milestones for growth throughout the projected timeframe.
  2. This market research report illuminates the significant factors that are shaping the dynamics of the market. It discusses the obstacles and opportunities that competitors are encountering. Furthermore, it delves into the industry's fluctuations, providing detailed insights and predictions that influence its growth in terms of market segmentation and geographical landscape.
  3. Additionally, the report conducts an in-depth analysis of the competitive structure and fragmentation within the industry. It emphasizes crucial aspects such as alliances, mergers and acquisitions, strategic loyalty, and investment. These insights provide a comprehensive understanding of the current state of the market and its future prospects.


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MarkNtel Advisors is a leading research, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.

Our specialization in niche industries & emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 15 diverse industrial verticals. Using such information, our clients can identify attractive investment opportunities & strategize their moves to yield higher ROI (Return of Interest) through an early mover advantage with top-management approaches.


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