What is Snippets: Feature Snippets, Rich Snippet SEO - A Complete Guide

In this little SEO Dictionary pill, we will learn what a Snippet is and why it is essential in SEO. You may have read this expletive out there and are not very clear about what it means. So let's give this concept a good overview.

What is a Snippet?

Let's start by defining this term:

In SEO, a Snippet is the small summary text that a search engine like Google shows off its SERPs (its results) when a person searches.

That is, when you are looking for anything in Google, from that page of results that it shows you, the Snippets are those small titles and descriptions of each of the results.

Now, we know what it is; it won't be long before you realize that a Snippet is made up of two parts (if you're an ax). A Snippet is made up of:

Title: We define it using the meta tag title. It is the prime phrase that appears in the results and describes what the content is about.

Description: Meta tag or meta description. It is a small paragraph that summarizes our content and expands the information that the title gives us.

How to modify a Snippet

Several WordPress plugins help us modify the Snippets on our website. We will explain one of the simplest there is Yoast Seo Services .

We simply have to download this plugin for free in the WordPress CMS and activate it.

Among other features, it has just added a small drawer at the bottom of our pages and posts (in the edit). It shows us approximately how that URL looks in Google results and just below a button that says Edit Snippet. We don't have to tell you what it is for, right?

When we click the "Edit Snippet" button, a small drop-down opens and gives us the option to change our SEO title, our Slug (the URL), and the Meta Description.

Here you have to make a small paragraph. There are times when you finish the content, optimize your title, write a perfect description to get clicks, and improve your CTR. You feel like a true Seo Master of the Universe and... Google looks at you with a mocking smile and shows your result as it gives it wins it.

You have to know that although it is essential to optimize our Snippet and in most cases what we put is respected, sometimes, in the results, you appear in another way, simply because Google wants to change it and you hold on, Google has the last word.

Why are Snippets important? (Feature Snippets)

Having snippets well optimized is essential for two things:

First, because we are giving Google information about "what" our URL is about and what we want to position, so it will be easier for them to understand our website well and rank it by the terms that we are interested in (as long as the Snippet is in agreement with content).

And second, because by describing well and in an attractive way the content that users will find behind your result, you will improve the number of clicks (your CTR ) and therefore get more traffic (And this helps you better position your content. )

Advantages of Optimizing your Snippet

As we have said before, in summary, by optimizing our Snippets, we will achieve:

• Improve our web positioning for a keyword that interests us since, with the title, we can give signals to Google so that it understands our content well.

• By applying a little copy in the title and description, we will get more clicks on our results, improving our CTR, which will improve our positioning.

• We will improve the user experience in search results, highlighting our content, which will attract visits to our website.

Snippet Examples

If you want to see examples of Snippets, you just have to do any search, for example, open Google and search: SEO, each of the individual results that appear to you is a Snippet.

Differences between Snippet and Rich Snippet

What is a Rich Snippet: Maybe you have also heard about the "Rich Snippets", and you should know that they are not the same (otherwise they would be called the same), let's see the difference:

The Snippets are results generated using meta tags title and description, while Rich Snippets SEO are generated tagging structured data on the website, using Schema, and providing more data in search results.

Rich Captions or Captions get more attention and get a higher CTR (extra clicks) to attract more traffic to our website and try another article for their entirety.

To go ending Here concludes this little pill from a modern SEO dictionary. After this time, we hope you are clear about the concept of Snippet. Above all, you know how we can work on it to improve the structure of our content quickly and easily.

Thank you so much for reading our blog. We'll see you in the comments. Did we answer these questions,

• Is this SEO term clear to you?

• Do you optimize the Snippets on your website?

• Have you ever Optimized a Snippet and then Google showed something else?